Go Back   WAHM Forums - WAHM.com > >

Welcome to the WAHM Forums - WAHM.com.

Welcome to WAHM Forums

Already registered? Login above 

OR

To take advantage of all the site's features, become a member of the largest community of Work-At-Home Moms.

The advertising to the left will not show if you are a registered user.


Reply
 
Thread Tools Search this Thread
  #1 (permalink)  
Old 10-06-2012, 07:10 AM
Registered WAHM
Thread Starter
 
Join Date: Jun 2012
Posts: 12
Angry Textbroker CEO email & Replies

Hi All,

Did anyone else get a good kick out of that long-assed email from textbrokers this morning? Here's something I would like to write in response:

I'm looking for writing work for the first time in almost 2 years. It seems people want quality writing for dirt pay. Often the ratings on these content sites, textbroker or ecopywriters don't really correlate with anything.

What does not make sense to me is that if these sites have editors, then they need to shut up and do their own jobs. Sure, clean examples of writing should be submitted, but there are editors getting a piece of the pay that could otherwise go to the writers. Seriously, for $3 and a day of writing, I am NOT going to re-read or edit my articles. You do it.

I might just need to find a new line of work. This is so sad. I'll let others play the games, but I don't know how much longer I can survive on $5 an article or whatever crap they toss my way. This is outrageous.

-Frustrated Writer
Reply With Quote
Sponsored Links
  #2 (permalink)  
Old 10-06-2012, 07:11 AM
Registered WAHM
Thread Starter
 
Join Date: Jun 2012
Posts: 12
Angry FULL Textbroker CEO Email

We don’t often send out an email to all of our freelance authors about the number of orders available at textbroker.com. The number of orders changes from day to day and even from hour to hour. And sometimes, there might be a lot of orders in one category or quality level but not in others, which would make a mass email particularly inefficient and inappropriate for many of our writers.
That is the case today—we have thousands of 4-star orders available, hundreds of 5-star and TeamOrders, but not so many 2- or 3-star assignments.

However, this email is more about a change we are seeing in what our clients want and how they order. Given that our ability to keep our clients happy and coming back rests almost entirely on you, our authors, we wanted to make sure you were updated on what we see as a significant change in our business.
Those of you familiar with the improvements Google makes from time to time to its search ranking algorithm know that the Panda update early last year pushed sites with higher quality, more recently posted content above sites with lower quality and/or older information. It punished sites with poor quality content on any of their pages even if the site had high quality articles for the keyword being searched. In other words, it forced website owners who cared about where they ranked in Google’s results to replace their older, lower quality content with newer, better information. That led to a significant increase in the number of orders placed at the 4- and 5-star levels on Textbroker.

Two main elements of how Google determines where to rank a site for a particular keyword are the content on the page and the links to that page from other websites. Google considers links to a page to be a “vote” for that page, and sites with lots of links from third party sites rank higher than ones without many links. This year, Google turned its focus to better understanding which links seemed to be real expressions of confidence in a site’s content and which seemed to be placed by the site owner in an attempt to “game” Google’s algorithm. Typically, the ones placed by the site owner had poor quality content around the link because the site owner didn’t care who read the content as long as Google’s algorithm counted the link within the content as a vote for the site. This algorithm update has been named Penguin, and it took effect a few months ago. Penguin has led to a decrease in orders placed on Textbroker, especially 2- and 3-star orders, because Google now ignores or actively penalizes sites that have links that seem to have been placed by the site owner, dropping them from the top of Google’s search results. Interestingly, if we add up the number of words requested by our clients across all of their orders, the total words has not dropped. In other words, clients are ordering longer articles from our 4- and 5-star authors, either in our OpenOrder pool or via DirectOrders, TeamOrders and ExpertOrders, and they are placing less short, 2- and 3-star assignments.
The other change we are seeing is driven by the growth in our U.S. sales force. Our sales people target larger clients who often want us to provide full service to them, from placing their orders, to reviewing your submissions to make sure their instructions were followed, to proofreading to make sure there are no spelling or grammar mistakes. We call these full-service clients “managed clients.” These clients’ orders are very different from the orders we’ve received historically when we were mostly a self-service platform.
Managed clients want higher quality content, so we tend to place their orders with our 4- or 5-star authors or create Teams of authors who write well and can commit both to deadlines and to following the instructions closely. As a result, we find ourselves constantly looking for authors willing to make those two commitments. We have enough managed clients that the authors who can write well and commit to deadlines become well-known in our Las Vegas office and will get so many more requests from us in the future that they may never have to go back to the OpenOrder pool again.

We provide all of this as background for some requests we have of you, which we think will lead to the proverbial “win-win-win,” helping us, you and our clients. If you have not been to Textbroker in a while and you either are a 4- or 5-star author or you have the capability of becoming one with more focus on following instructions and proofreading your work, please visit us as soon as you can. Logging into your account and perusing the Show Orders page or the Casting Call Teams – Open For Application tab on the TeamOrders page, you will quickly see what we mean.

If you have been to Textbroker, we hope you will come back more frequently. Many of our sales clients do an initial test with us, placing a few orders to see how we do. While it may not be obvious during this pilot phase, if we do well, that can lead to hundreds or thousands more assignments from that client. One of the most important criteria on which we are judged is speed. Meeting the client’s deadline often determines whether the pilot is successful. So when we reach out to you to help us with a deadline, know that you are not only going to make some money on that assignment, but you will help yourself and all of your fellow authors by increasing the number and variety of assignments we will have available in the future. You will also become known as a trusted author, and this will lead to more and more requests from us to join Teams or take on DirectOrders, which often pay more than the typical 4-star rate.

When we really need help, we will post on the author forum, accessible from the “Forum” link that appears just below the Home tab after you log into your account. We created a new section of the forum called Textbroker Priority Assignments. Reading those forum posts and picking up the assignments listed there could lead to your being placed on a managed client Team, which could show us that you should be considered one of our go-to authors. Another smart idea is to make sure your author profile is complete and filled with the category names and keywords of topics you know well. We do author searches just like our clients when we need someone with very specific industry knowledge. You can access your profile from the “Public Profile” link that appears just below the Account tab from within your author account.

What if you are a 2- or 3-star author? None of this sounds like good news for you. First, note that when we look to create Teams for managed clients, we will look to 3-star authors that we think can adhere to the clients’ instructions and who know the subject matter. So if you are a 3-star author that is diligent and reliable and the OpenOrder pool does not have a lot of 3-star assignments, check out the Textbroker Priority Assignments forum and look at the TeamOrder casting calls, spending time on the writing sample or other requirements for applying. Second, if you do grab an OpenOrder, take more time completing it. We understand that time is money, and 2- and 3-star orders do not make financial sense if they take a long time to complete. But one of the most gratifying parts of our job is watching authors start at the 2- or 3-star level, hone their writing skills and work their way up to 4- or even 5-star quality. Even before the recent change in clients’ orders to focus on higher quality writing, we were rooting for you to get those promotions. It’s good for all of us to have more 4- and 5-star authors because it means we get the many assignments placed at those levels done more quickly, which leads to even more assignments in the future. We try in a number of ways to help you improve, from the comments we provide on your assignments, to the forums where you can ask other authors for help with a particular assignment or grammar rule, to our author blog, accessible from the “Blog” link on the very bottom of every page in your author account. We have also created a dedicated Author Services team this year in Las Vegas, managed by Melissa, who now has four people on her team. They are available at [email protected] or 702.534.3832 from 9am to 8pm Pacific Time every business day.

We launched textbroker.com in 2008, and it’s been quite a ride since then with close to 50,000 client accounts created and over 2 million orders completed. We love that our business succeeds only if all parties involved are satisfied: us, you and our clients. It means we’re all working toward the same goal. As a result, we wish you every success in your writing, and we hope you’ll act on the recommendations above. Thanks so much for being part of our author community.
Reply With Quote
  #3 (permalink)  
Old 10-06-2012, 07:23 AM
MissyMiss's Avatar
WAHM Fanatic
 
Join Date: Jun 2010
Posts: 1,389
Default

Am I the only one who wasn't bothered by the email at all? I had no issues with it.
Reply With Quote
  #4 (permalink)  
Old 10-06-2012, 07:34 AM
sherryy's Avatar
WAHM Fanatic
 
Join Date: Apr 2010
Posts: 1,009
Default

I didn't have a problem with it.

To OP
A lot of people miss the fact that Textbroker editors are not editors in the typical sense of the word. Your work (unless it's a managed client) goes to the client as you wrote it. That's the reason for the grading system.

The editors review your work after the fact to give you a grade & allow you to move up or down accordingly. The comments are meant to be helpful - to help you improve & to help you better satisfy the final customer.

Plus, Textbroker's CEO is a man.

Sorry you don't like it there. A lot of us do very well and make much more than $20-30/day.
Reply With Quote
  #5 (permalink)  
Old 10-06-2012, 08:18 AM
MalloryObKnoxious's Avatar
Super WAHM
 
Join Date: Jun 2010
Posts: 453
Default

Quote:
Originally Posted by MissyMiss View Post
Am I the only one who wasn't bothered by the email at all? I had no issues with it.
Nah. Count me in. If anything, I think it's a good thing when these kinds of places try to keep their writers current on what's going on in the world of Google SEO. The content landscape has changed and Textbroker is trying to rally up its existing writers to rise to the occasion. I don't understand the anger.
Reply With Quote
  #6 (permalink)  
Old 10-06-2012, 08:33 AM
AG1976's Avatar
WAHM Fanatic
 
Join Date: Dec 2008
Location: Pennsylvania, United States
Posts: 1,748
Default

Quote:
Originally Posted by MissyMiss View Post
Am I the only one who wasn't bothered by the email at all? I had no issues with it.
No, I didn't either. I don't write for TB much anymore, but they are a great company for new writers and they've done well for themselves.
Reply With Quote
  #7 (permalink)  
Old 10-06-2012, 08:37 AM
AG1976's Avatar
WAHM Fanatic
 
Join Date: Dec 2008
Location: Pennsylvania, United States
Posts: 1,748
Default

I've never had an editor at TB kick an article back for revision. The clients do that. The editors rate articles periodically.
Reply With Quote
  #8 (permalink)  
Old 10-06-2012, 09:20 PM
Liza Day's Avatar
WAHM Regular
 
Join Date: Sep 2012
Posts: 66
Default

I'm so unperturbed by the letter that I've actually de-lurked just to say so. I appreciate the feedback that email contained, and I do feel that "we’re all working toward the same goal" there for the most part. Out of all the places I've worked, I've found TB one of the most writer-friendly sites.

They've clearly been working hard to land some big clients; I'm glad to see it paying off for TB and for me. I'm sorry that it doesn't work out well for everyone, but I'm with Mallory: I don't get the anger over that email.
Reply With Quote
  #9 (permalink)  
Old 10-06-2012, 09:48 PM
mtgywriter's Avatar
Awesome WAHM
 
Join Date: Aug 2008
Location: Montgomery, AL USA
Posts: 861
Default

I didn't see anything wrong with the email. I've had a TB account for years but really didn't do much with them until this year. Since January, I've been picked up by around a dozen teams and can easily pick up work there without a problem. Personally, I like the site and am happy with the average hourly rate I can make there.
Reply With Quote
  #10 (permalink)  
Old 10-06-2012, 09:50 PM
VintageMama's Avatar
Super WAHM
 
Join Date: Aug 2010
Location: Denver, CO
Posts: 386
Default

It didn't bother me either. Actually, I thought it was kind of interesting. I haven't written for TB recently, but they are good for guaranteed money when things are slow.
Reply With Quote
 
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off