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Old 07-18-2013, 09:39 AM
liz.jewels's Avatar
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Default How to market the awesome charm sale

Just a quick heads up to my fellow Silpada reps - check your email and read your .925 news as Silpada kicked off the retirement of our lobster-clasp charm collection along with the "charmers" designed to work with them. All other charms and charmer pieces are staying in the Silpada lineup.

I wanted to share a few thoughts on how to use this as a business booster - feel free to share yours!

1. Market to your existing customer base - There is a beautiful template in email manager that you can use to send a quick email to all of your customers, leads, prospects, etc! So go send a quick email right now!

2. Post it on facebook - Share the Charm Sale flyer on facebook and let your facebook friends know, as at $19 each, the charms are a great idea for teacher gifts, gift exchange gifts, and just great pieces to have on hand for when you need a gift and don't have time to shop!

3. Reach out to your friends in direct sales - The purse charm is a huge hit with bag reps from companies like 31 and Miche; the lipstick has been uber-popular with Arbonne, Mary Kay, and NYR Organics; the fashion compass is great for women with clothing lines like CAbi...I could go on and on! Anyway, the point is - they make awesome incentive gifts for their team members who reach new goals.

4. Don't forget to market them at your parties - Remind customers of the great deal at checkout and see if they want to "add on" a charm that may work with what they are purchasing, or get one as a gift for someone later.

5. Use them as booking incentives - the flip flop charm is a great one to purchase at the discount (we still get our 30% off the sale price AND it counts for our PCV), and you can offer them to the first person at your party to pick a date for her party within the next 30 days.

Those are my ideas and I'm already done with 1 and 2 and working on 3 and 4 now. May try #5 as well if I can part with any of my charms! What other ideas do you have?

FYI - Even charms that were priced up to $79 are marked down to $19, so if you know your prices, you'll be able to recognize where the best deals are and share them with your customers!
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Old 07-20-2013, 06:50 AM
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Liz, I am so glad you posted this because I didn't know Silpada had charms. Some of these would be so cute on my locket! Now I'm going to have to browse and plan a bit!
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Old 07-21-2013, 06:25 AM
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Great, Kathy! Hope you find something fun to complement your lockets!
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