Wine Shop at Home: A WAHM's Guide

Wine Shop at Home offers wine connoisseurs the tools and training to sell their favorite beverage.

Wine Shop at Home is a direct sale-based wine company, founded in 1995 by John and Melissa Lynch. They began a nationwide specialty wine company first, but then realized that selling handcrafted wines worked better in the intimate setting of someone's home. In 2002, they began selling wines only through direct sales. According to their website, Wine Shop at Home is "the only direct seller to offer exclusive, handcrafted artisan wines under their own high quality, prestigious brands." As a Wine Shop at Home consultant, you are responsible for selling the company's various types of wine through home-based wine tastings.

Starting Out as a Wine Shop at Home Consultant

To start out as a Wine Shop at Home consultant, you need to order one of two kits that provide you with the necessary supplies to have wine tastings. The Starter Business Kit costs $99 and contains all the supplies as well as a variety of wines for your first tasting. The Premium Kit costs $139 and contains the same supplies as the Starter Business Kit, only in greater quantities. You will need to join through another Wine at Home consultant, so if you don't know one, you will need to find one through the company's website. You also get 3 months of the "Wine on the Web," a customized web site from which you can sell wine online. You'll also be able to benefit from online training, and a wine newsletter will be sent to your customers on a monthly basis. The company does not state how much the "Wine on the Web" feature costs once your three-month trial is up.

Compensation as a Wine Shop at Home Consultant

Wine Shop at Home does not have information about commissions listed on its website; however, other sources state that commissions are 15%-29% based on personal sales volume. These sources also state that you can earn 3%-5% commissions on organizational volume, and monthly cash bonuses up to $2000, though there is no information about how to qualify for these bonuses. The company also offers an incentive program that includes luxury vacations to wine destinations around the world.

Thriving as a Wine Shop at Home Consultant

Since the company does not provide explicit information about compensation, it helps to look at the success stories they have posted to see how you can thrive as a Wine Shop at Home consultant. The success stories listed on the website have one thing in common: everyone on there has a passion for wine. Your enthusiasm will help to make selling the product almost effortless.

Is It for You?

As stated above, you need to be passionate about wine to really enjoy life as a Wine Shop at Home Consultant. You should enjoy learning more about wines and sharing the wine country lifestyle with others through tastings at home, or in someone else's home. Even if you don't know much about wine to begin with, the company provides you with an excellent opportunity to get a wine education.

Noteworthy Information

As a consultant, you are also eligible to join the Wine Shop at Home Wine Club at a discounted rate.

Have more questions about Wine Shop at Home? Ask them in our Wine Shop at Home discussion forum!

Sarah Baker is a documentary filmmaker and writer currently living in New Bern, NC. Her first book, Lucky Stars: Janet Gaynor and Charles Farrell, will be published December 2009. Read more about her here.

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