If you've opened your own technical writing business, you need to know how to advertise yourself to get work to come to you. Technical writers are in high demand, but there are also many freelancers and businesses which fight to fill those job openings. Since this market is very competitive, you will need to know some things about online marketing in order to stand out from your competition and make sure you are able to find plenty of work. The following are some methods you can use to market your technical writing business.
Start a Website
In this day and age, it is nearly essential for every business to have a website. If you aren't skilled at web design, you should hire someone to make sure you have a clean and easily navigated yet compelling website which markets your talents as a technical writer. Your website should be optimized for search engines with plenty of SEO (search engine optimization) content. If you do not know how to write SEO style, give a freelancer a job and get a few articles for your site. It's a small investment that will help drive much more traffic to your website over time.
Build an Online Portfolio
Your portfolio should give a potential client a solid idea of your writing ability and make that person believe that you are an excellent choice for their project. You should have at least 1 top-quality writing sample available for viewing on your website. If your talents don't include editing, hire someone to read the sample over for you and ensure that it is error-free.
You should also include customer testimonials, if possible. If you don't yet have testimonials, try offering your services at a discounted price in exchange for a few. Approval from other customers will help convince anyone viewing your website that you are the right person for the job.
Finally, keep an updated resume available for viewing. A list of all the significant projects you have done, as well as any other aspects that make you qualified to be a technical writer (a writing degree, for example) should be posted and kept up to date.
Actively Seek Work
If you aren't well known in the technical writing world yet, you may need to go out and actively seek work rather than waiting for it to come to you. Since technical writing is a competitive market, there will be plenty of qualified technical writers vying for jobs. Potential clients likely won't come across your website while searching for writers if all they have to do is post a gig on Craigslist to get dozens of intelligent and serious replies.
Join freelance writing sites such as FreelanceWriting.com and FreelanceWritingGigs.com to search for clients, and also check the "gigs" section on Craigslist regularly. Your website and portfolio will still be a great asset for you in this case, since you can direct potential clients there, and you'll seem all the more professional and qualified if you have your own website.
Although technical writing jobs can be difficult to secure, knowing how to market yourself online will be of great aid in getting you all the jobs you desire.