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Using the Internet to Advertise Your MCAT Tutoring Business


Now that you have decided to start your own MCAT tutoring business, how are you going to advertise it? You can always use fliers around town, hand out business cards, and advertise at your local universities, but you should also incorporate the Internet for your advertising as well. So how do you do that?

Create a Website

First, you must create a professional looking website. This does not mean that you have to go out and spend a lot of money by hiring a graphics designer to have something fancy. A simple and inexpensive website is best; it needs to be easy to navigate to find all of the information.

Web hosting starts at around $10 per month. It is advisable that you create your own website address instead of using free sites, which can have a lot of advertisements and pop-ups and are difficult to remember. When you choose to be hosted on a free site, your URL will be a subdomain on that site. This means that you will not be able to build the popularity of your own online business. Instead, it is recommended that you have a site that is called "your business name".com instead of "your business name as part of" (which is how it will appear as a subdomain). You want people to be able to remember your site, and you want the traffic that is driven to it to increase your site's status in the eyes of search engine spiders.

Utilize Appropriate Keywords

When creating your website, you must remember to use Meta tags so that search engines will be able to find you. This means using lots of keywords such as "MCAT tutoring." It might help to have sections of your websites that are devoted to articles such as study habit tips, common mathematical errors, and other things related to the MCAT so that you can use keywords even more. Plus, the more content you have to read, the longer people will stay at your site. It has been proven that the longer a person stays, the more likely they are to purchase the goods or services.

Start a Blog

With that being said, it is not a bad idea to start a blog either. With a blog, you can update it on a weekly basis and add some MCAT tips. Link your blog to your website. Why a blog? Because search engines love them; it provides fresh content to be indexed by the search engines and gives your viewers more material to read.

Advertise on Local Sites

Next, think about advertising on local sites, such as Craigslist. Many tutors have luck going this route, as it helps get your name out. Smaller advertising sites work well too, but by using a larger one, you are guaranteed that it will reach more people.

Enlist in a Tutor Directory

Lastly, enlist your website and link in a Tutor Directory. This is a good way for tutors and students to connect with one another. Sometimes, the directories themselves will even offer websites to tutors, but make sure that you play around with them and really look into one before agreeing to it. You might be better off on your own.

With these tips, you should be on your way to using the Internet to advertise for your MCAT tutoring business. Always remember to sign your outgoing emails with your website URL, and keep business cards handy to hand out to people that you might randomly meet. You will learn that your clients can come from very unusual places.

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