Starting a time management consultant business doesn't require much money. With little monetary investment, you can be in business in a short amount of time. You have to be your number one client though, because you have to make the most of your time when it comes to marketing. Here's how to start one:
Write a Marketing Plan
A marketing plan is more essential than a business plan when you're working from home as a time management consultant. You don't need a dissertation, just a page or less covering all the methods of marketing you plan to use in order to get clients. When starting out, you should focus on free methods of marketing first and then low cost marketing methods. Your marketing plan should address:
- Your business name and tag line
- A statement about your niche market
- A list of online marketing methods, such as article writing and marketing
- A list of offline marketing methods, such as appearing as a guest on a local radio program or printing business cards
- Associated costs of each method, broken down by the month or week
- Ways in which you'll distinguish yourself from your competitors
Once you have a marketing plan in place, you should work on it daily and for most of your allocated work hours, until you get enough clients to get your business up and running. At that point, you should also consider writing a business plan.
Register Your Business
You may be required to register your business with the Corporations Division of your state, but it may not be necessary. One factor includes whether your legal name is the same as your business name. There are also other factors, advantages and disadvantages to business registration. You should consult with an attorney about your options, as well as the best business entity you should choose. As a consultant, "doing business as" is often sufficient as long as you have adequate insurance in place to protect your home and personal assets.
Network with Consultants and Prospective Clients
The best way to market your time management consultant business is through word of mouth marketing. People need to know what you have to offer and that it's valuable. You can get the ball rolling through networking. Joining a trade organization makes the process easier, because the organization may set up events expressly for the purpose of members networking with one another.
Beware of organizations where you pay to join with the promise that you'll get referrals, and you have to commit to finding referrals for others. While that system may or may not work for other businesses, it's often not a profitable marketing method for this line of work. You can also network online and never have to leave your home, through forums and other groups.
Educating prospective clients on the value of working with a time management consultant will be at the forefront of much of your communications. Once you sell them on their need for one, you'll have to sell them on the fact that you are their best choice.
Daphne Mallory, Esq. is the co-owner of Mallory Writing Services and has written more than 100 articles helping home based business owners and entrepreneurs start and market their business. You can learn more about her here.