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How to Promote Your Nutrition Consulting Business

 

There is a lot of competition for nutrition consulting, and while this may pose a direct problem for your budding business at the beginning, there are a few things that you can do to make sure you stand out from the rest in the long run.

Certification

First, you will want to make sure that you obtain some form of nutrition certification, which states that you are indeed trained and knowledgeable in your field of Nutrition Consulting.  This certification may include a BA in Nutrition Sciences, Food Science or any other Nutrition related degree. Take additional courses in meal planning, human physiology, as well as a myriad of others all customized towards the type of nutrition consulting you wish to pursue.

Find a Niche

Find a niche that would suit your interests, as well as your pocketbook, by perhaps specializing in nutrition consulting for select markets. These would include ones such as diabetics, vegetarians and people with certain blood types. There is a big need for nutritionists that can really cater to specific individuals with certain ailments or preferences. 

Network Locally

Network with others though your local chamber of commerce (find it in the phonebook), Kiwanis club, as well as ToastMasters. Kiwanis.org is the official Kiwani website, which has a list of club locations for your perusal. ToastMasters.org also has a list of meeting locations posted.

Network Online

Social networking sites such as MySpace, Facebook and Twitter can put your name and services out in the public eye. You might also consider joining health forums like HealthBoards.com and HealthForum.com to help answer questions while providing subtle referrals to your business.

Advertise at Related Locations and Events

Make sure that you especially make yourself personally known to local physicians and gyms, as well as dance and gymnastics studios since those who are physically active are more apt to appreciate your services. If you are also going to be specializing in a certain type, you will find a great deal of prospects at health fairs, health screenings, and charitable events like the diabetes runs.  Sponsoring ad-space for events such as these will help bring you clients.

Maintaining a Lasting Practice

Sending out information via e-mail or a newsletter with information that helps others stay healthy is a friendly and caring reminder that you are in the practice of helping others reach and maintain their nutritional goals. In order to really succeed, it is important to stay ahead of the game by continuing your education in nutrition consulting, as well as keeping up-to-date on all new research, rules and regulations regarding nutrition consulting and how it continues to help others.

There are many who practice the art of nutrition consulting, but few who are really good enough and determined enough to maintain a lasting and impressionable practice.  Be one of the few who do.

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