A web portfolio will most likely make or break you as a freelancer. It doesn't really matter if you're good in what you do; your online portfolio is usually your first line of defense when it comes to providing a lasting impression to potential clients. So you think you have the best online portfolio in town? The common mistakes that freelancers make when creating and designing their own portfolio are discussed below.
1. Information Overload
Information overload is a big no-no. Online visitors do not want to read unnecessary information; it will either bore or confuse your site visitors. Cramming too much information will most likely clog content as well. When there's too much information, prospective clients will most likely go somewhere else.
2. Difficult Navigation Tabs
The rule of thumb is to allow your prospective clients see samples of your actual projects in less than three clicks. The navigation menu is one of the most important factors that will affect your visitor's perception of your web portfolio. Make it easy for visitors to hop from one part to another. You have to keep in mind that the navigation menu is the part where most users return to more than once when visiting your web portfolio.
3. Gaudiness and Too Much Clutter
One's definition of simple may be different from what others perceive as such. However, you don't want to display a certain sense of gaudiness and unprofessionalism in your portfolio, right? Keep your portfolio design uncomplicated and minimal in style. Stick with the basic elements and emphasize on demonstrating your key abilities, not on overly embellished details.
Keep in mind that a useful navigation tab, enough white space and simple lines are the key elements that make up a good portfolio. They help de-clutter your site and make it pleasing for visitors from their visual perspectives. A cluttered website will most likely alienate your prospective clients and distract online visitors. Most of these visitors do not have the luxury of time to navigate the entirety of your portfolio.
4. Advertisement-Like Designs
More and more people are now becoming selective with what they are seeing on the Internet. They have learned to stop paying attention ads and those that look like one, too. These users are usually goal-drive once they reach your website and will most likely ignore design elements that look like ads. Avoid too flashy designs such as blinking and flashy texts, pop-up boxes and banner-like boxes.
5. Difficult to Read Texts
There's a huge difference when writing for online and when writing for print. Writing web content has the following basic elements: subheadings, short paragraphs, utilizing the inverted pyramid, avoiding fluffy words and highlighted keywords. Font size should be consistent and readable too.
6. Too Much PDF
Online users do not like to read PDF files while browsing. For some, it takes a lot of time to download and it may not match the size of a user's browser window.