How
to Convince your Visitors to Return Often
by Judy Cullins
©2004 All Rights Reserved
One visit does not make a sale. Be sure to make your
web site attractive to your visitors so that they want to come back.
You don't win their trust right away. It may take 4-7 visits before
they buy.
Here's Five Ways:
1. Check and Correct What's Not Working
First, be sure you don't have long passages of bio
or information about yourself on your home page. People don't care
about you and they want information short and sweet. They want solutions
to their challenges and they want free information.
Second, test all of your links often to make sure
they work. Nothing discourages buyers more than disorganized copy,
links that don't work, and difficulty getting to where they want to
go.
2. Upload New, Original and Useful Content
Often
On every web site page put a notice "Bookmark
our Web Site. We update material weekly."
Follow up by uploading new "free articles,"
book excerpts, ezines, and tips as promised. Blatant ads such as banners
turn visitors off. Give them original information they can't find
anywhere else, and make it free. Giving freely is a proven online
marketing philosophy.
3. Publish Your Own Ezine
Without an original ezine, you can't stay in touch
with your potential buyers easily. They want regular, ongoing information
to develop the trust it takes to buy. You need to prove you are the
industry expert and a savvy friend. If you don't stay in touch, your
readers will forget you and your products.
Start with a monthly ezine then see if bi-weekly
works for you. Start writing short tips and articles to include. You
can later recycle these to the opt-in ezines and other web sites that
want free, new information. If you think you lack content, start subscribing
to ezines in your targeted market. Other authors gladly allow you
to use their information when you include a signature file.
If visitors like your ezine they will recommend it
to others.
4. Offer a Questions and Answers Page
To get visitors to return offer them answers to typical
questions they may have. Freely given, you not only establish yourself
as the expert, you gain their trust and support.
5. Offer a Navigation Bar of "Useful
Links"
Your visitors will appreciate the ability to contact
others in your field. These links add value to your site because people
like the convenience of checking out products and services--all on
one web site--yours! This method also may raise your standing with
the search engines. An added benefit--you meet others to network with,
to support as they will you.
Web visitors appreciate new content and contacts
to make their quest for information, service or products easier. You'll
reap many rewards when you accommodate them.
Judy Cullins: 20-year author, speaker, book coach helps entrepreneurs
manifest their book and web dreams.
eBk: "Create your Web Site with Marketing Pizzazz"
7000 Melody Lane, La Mesa, CA 91942
http://www.bookcoaching.com/teleclasses.shtml
To receive FREE "The Book Coach Says..."or Business
Tip of the Month go to http://www.bookcoaching.com/opt-in.shtml
Judy@bookcoaching.com
Orders: 866/200-9743 -- Ph:619/466-0622
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