You've designed some stunning jewelry pieces and decided to start
your own jewelry business. Now, all you need are customers; how can you
promote your jewelry design business?
Come up with a name for your business and a logo. Create business
cards with your name, logo, contact information and website (we'll get
to that later!). These will be vital for you to have with you at all
times for handing out to potential customers who compliment you on your
Local Promotion Options
Scout your area for craft fairs and bazaars. You can rent table space at these, and it's a great way to begin your business - you will not need to ship items, and your customers come directly to you. Additionally, this exposure creates word-of-mouth advertising in your community which is invaluable. Be sure to "dress" your table space professionally using fabric drapes and different heights of boxes underneath to create an artistic look for your pieces.
Don't overlook local media. Call the newspaper and ask the features
or business area if they would like to interview you for a feature
article on your business. Ditto for local television and radio stations
- this is a great way to get some free advertising.
The Online World
The online world is huge and growing all the time, and it's ideal for promoting businesses such as yours. Begin by starting a website for your company.
You may want to sell your jewelry through etsy.com, an online site set up especially for artists of all types to sell their wares. The advantage to etsy.com is that it gives you the credibility of etsy, which has a good online reputation among home crafters. It also allows you to have your own website within the site, which you can fill with photos and other information about your business. You pay etsy a fee each month for the items you list.
Alternatively, you may want to have your own stand-along website for your jewelry business. You can set up a site free through a blogging platform such as blogger.com or wordpress.com, or if you prefer to purchase your own domain, try register.com or godaddy.com
Spend some time making your website attractive, after all, it's your
"store." Take attractive photos of your items or have a professional
take some; it's worth having them look excellent. Make your website
easy to navigate; have clear places to find shipping rates, guarantees,
customer testimonials, return policies, and other information about
your jewelry designs that would be helpful to potential customers.
Blogs are excellent places to promote your jewelry business online. If there are blogs you read on a daily basis, likely many other people do too. Those people could be future customers! Try contacting a few bloggers and asking if they would blog about your jewelry in exchange for you donating a piece for them to give away. Most bloggers are happy to oblige, and blog readers love giveaways. This is an inexpensive and easy way to spread the word about your jewelry designs.
Let these ideas spur your imagination as you begin promoting your jewelry business. Good luck!
Susan Braun is a freelance writer living with her husband, three daughters, 2 rabbits, 2 gerbils and hedgehog in Indiana. She writes at girlsinwhitedresses.wordpress.com and Associated Content.