Video editing is a hot business opportunity for work-at-home moms who have the software and know-how. Many small business owners have a need to transform a bland website into a more engaging one full of multi-media content. Using video is important to keep web visitors on the website much longer, which can translate into more sales and web traffic. Individuals also need video editing services to produce projects for fun, school or work. There are many customers available to you locally and on the web. Your job is to set yourself apart from the competition and offer excellent customer service.
Education and Training
You do need technical skills to do video editing, but a college degree is not required. There are many video editing courses that you can take online. One day when you become proficient and experienced, you might consider offering one yourself as a business idea. It's important to learn video film editing as well as digital film editing, which may require you to take a number of separate courses.
Generalized video editing services do not have the potential to do as well as niche services with a specific target audience. For example, a couple who wants someone to edit their wedding video footage will be more attracted to you if you're known for being the weddings expert, rather than a video editor who edits all types of videos.
To determine your niche market, start by examining your passions. If you have a zeal for working with other businesses, then target small business owners. If you love working with families and would like to help them create long lasting memories, then make families your target audience. Develop a brand and a reputation with a group that will do a lot of your marketing for you, by word-of-mouth.
Types of Services
There are many types of services that you can offer in addition to video editing. Some businesses and individuals could use your help with:
- Indexing footage
- Consulting services, such as for business introductory videos
- Web hosting of client videos and extra footage
- Online marketing of videos
You want to be known for your video editing services, but you also want to be a problem solver. If you're able to help customers by offering related services, then they will return to you and give you more business as well as refer their family and friends.
You may not make as much working at home doing video editing as you would for a large production studio, but you can make a decent living. As a home business, you can expect to earn anywhere from $2, 500 to $3,000 per month when you start out, or about $16 per hour. If you keep your expenses low, then you could end up making a good profit. Pursuing free and low cost methods of marketing is key, as well as only buying editing software and equipment you need. You have the potential to earn more as you become more experienced and manage your customer relationships well.
Launching a video editing service and becoming established in any community will take time. Focus on doing the best job on all projects, no matter how small, and you'll grow a customer base that will be loyal to you.
Daphne Mallory, Esq. is the co-owner of Mallory Writing Services and has written more than 100 articles helping home based business owners and entrepreneurs start and market their business. You can learn more about her here.