Making a living as a graphic designer can be a fully rewarding career
for certain creative people. Just like any career though, there are
problems that can be prevented for freelance graphic designers
before-hand. This article is intended to give you a heads up on certain
things that can make your job easier and more profitable. Here are 10
mistakes to avoid when starting out:
1. Poor Communication
Not staying in constant touch with the client is the number one mistake
most graphic designers make when first starting out. Your client should
be able to get in touch with you at all times; this means by e-mail,
phone, pager...whatever.
2. Using Too Many Different Fonts
The old saying "KISS - Keep it simple stupid" applies to this mistake
that is often made when first starting out. Using too many fonts will
give your design not only an amateur's appearance, but a much cluttered
piece of work.
3. Borrowing Others' Designs
This is a great big mistake and can lead to a lot of legal problems; let
alone ruin your reputation. Your future as a graphic designer depends
on your reputation. Under no circumstance should you steal another
person's idea just because you like it; remember plagiarism is a big
no-no as well.
4. Not Getting a Down Payment
Most Graphic Designers usually receive half of the agreed upon price up
front. This is a fair way to do business with all of your clients.
5. Forgetting to Sign a Contract
Never start a job until you and your client have both signed a contract on what is expected of you. Whether your job is to design a logo or design a full page ad, be sure and get it in writing, and by all means include the delivery date and the price.
6. Bad Color Combo
Just because you may think that
orange and green look good together doesn't mean your client will. Many
newbie graphic designers make the mistake of thinking that the more
colorful the graphic is, the more attention it will receive. Big
Mistake!
7. Not Keeping up with Current Events
You must always keep up with the latest graphic design trends,
graphic design software, etc.. The Graphic Artists Guide Handbook is
also a must have for any professional graphic designer. Always be sure
to keep your software up-to-date.
8. Not Setting a Deadline
Not setting a deadline and sticking to it is a common mistake that is
often overlooked and should be included in the agreed upon contract.
Urgency to get the job done for the client should be a number one
priority.
9. Investing in Too Much Software
This is another mistake that a lot of graphic designers who are just
starting out make. Sure, a new iPhone or iPad would be nice, but if it's
not essential for your business, then don't buy it.
10. Not Sending the Invoice Soon Enough
Some Graphic
Designers just starting out will wait too long to send the client the
invoice. It's best for all involved to send the invoice as soon as the
job is finished. Remember, the sooner you send out the invoice, the
sooner you get paid!
