A few months ago, I approached a website completely at random, studied its content, found that it could be made much more professional with a bit of tweaking, and emailed the owner, politely, to offer my services for free if they would recommend me to others. On the strength of that, I now have the original contact, and two more that she recommended me to, and I'm working flat out. I know this won't work for everyone, but it has really worked for me. I had to do something because two of my old regulars could no longer afford to out-source their work, so I was in danger of losing a sizeable chunk of income. If this current work dries up, I will try the same approach again.
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