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Old 12-07-2015, 07:09 PM
rachaelgorbutt's Avatar
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Default It takes 12 touches to make a sale

The rule of thumb is that it takes 12 touches for a person to say yes to you. And this formula has an 80% success rate! That means if you approach people in a non salesy, elegant way and keep reintroducing your product or business 12 times, you have an 80% chance they will buy or join your team. Most people give up after two touches. You are leaving money on the table when you do that! The fortune is in the follow up.

I wish you success in your business!

Rachael Gorbutt
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Old 01-10-2016, 03:55 PM
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Location: East Coast - Maryland
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hmmm... so what qualifies as a 'touch' and how do you accumulate a dozen without seeming pushy or over-zealous?
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Old 01-10-2016, 04:41 PM
rachaelgorbutt's Avatar
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Default Here's what I mean

Hi! A touch can mean a variety of things. It could be a facebook message, an invite to a party, a discussion, a text message, a call, a facbook post etc.

And in order to be elegant with these and not salesy, I would suggest spreading them out over a length of time. No one wants to be sold, but if it organically comes up in conversation then it is easier.

I hope that helps!
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