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Old 11-17-2013, 01:39 PM
kailo's Avatar
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Exclamation Fear of loss marketing?

"2 days left"
"lose your spot in 5 hours"

How do these fear of loss marketing tactics work? Any of you getting good results in conversions?
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Old 11-17-2013, 09:56 PM
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I don't think it may work long term or be good for retention because it's an emotional decision.
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Old 11-20-2013, 12:53 PM
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depends on the offer in my opinion.
very true. an emotional decision. useful during deadline times.. it's close to end of year.
so a lot of people must make last minute decisions.

thanks
sharon
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Old 11-20-2013, 12:59 PM
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Quote:
Originally Posted by kailo View Post
"2 days left"
"lose your spot in 5 hours"

How do these fear of loss marketing tactics work? Any of you getting good results in conversions?

Yes, it woks and does increase conversions
. It has to be true of course, to many marketers us it yet you come back again later and the offers still open
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Old 11-20-2013, 05:12 PM
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I would never respond to a "now or never" ad. If you have a special REAL promotion, it is different, but I'd make sure it clearly states "November special" or something like that.
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Old 11-21-2013, 01:22 AM
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There are systems around now that counts down to an expiry date an and when it hits that expiry automatically withdraws the offer. Gone, never to rise again
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Old 12-03-2013, 09:40 AM
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This is one of the fundamental questions you should always ask (as Matt Handal indicates) in determining “go/no go” decisions and in defining your marketing copy:
“What will the client lose on if they choose someone else?”
This question is powerful for two reasons:
It defines the decision in terms of a loss — something that is far more psychologically powerful than potential gain;
It defines your business or practice as the only (unique) solution.
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Old 12-03-2013, 10:51 AM
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While it may increase clicks to conversions, it's a scare tactic. I don't want people making a decision based solely on emotions. Emotions change day to day. People should make their decisions for business (and most other areas of life) on logic and due diligence research.

I have never responded or clicked on a link with that sort of wording and I never will. Companies come and go all the time. There's always an opportunity somewhere.
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Old 12-03-2013, 12:42 PM
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I've never fallen for it. I don't want to be rushed into anything.
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