Is BBB Good For Marketing

[typedresume]

Hello,

Does anyone have any advice on becoming a member for Better Business Bureau for marketing and business development?

Thanks
L Boyer
typedresume.com

[81charduck]

I personally would not join BBB, and I don't respect companies any more because they are BBB members. They pay for the membership.

A couple years ago, one of the TV magazine shows did a story about businesses buying A+ ratings from the BBB. When that was revealed, I THINK they stopped it. However, unless there are complaints about a company, you won't find many well--known companies listed with them. It is expensive to join the BBB, and many companies simply choose not to join.

[freeyourfamily]

20/20 or some news program showed how they kinda push you into paying
for a A rating.

[msuggitt]

Back in 2011, the dues were over $400 annually - a non tax deductible fee I am sure that fees have increased since then, like most other things

And something to keep in mind is that most online companies do not belong to the BBB, and today, business is often done world wide, not just here in the US so BBB ratings don't hold a lot of value for online businesses.

[ShayinSC]

I echo what the others have said about BBB membership.

However, you may want to explore becoming a member of your local Chamber of Commerce. That has produced a great deal of business/referrals/etc. for a number of my colleagues with online and offline businesses.

[writepro]

Originally Posted by ShayinSC

I echo what the others have said about BBB membership.

However, you may want to explore becoming a member of your local Chamber of Commerce. That has produced a great deal of business/referrals/etc. for a number of my colleagues with online and offline businesses.

I agree with Shay. Especially if you want to connect with local businesses, a Chamber membership could work well for you. You may also want to look for other associations and business organizations, such as a local affiliate for NAWBO (national association for women business owners).

[kailo]

It's sad to say that some people do judge a business by the BBB ratings