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I've found instagram and twitter to be most useful, but I'm also subscribed to facebook, linkedin, bbm and tumblr. I think the key is being signed up to as many as possible
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Truly as a business grows the web presence becomes a full time job. If your business is dependent on being found online as an owner you have to leverage al of the methods discussed for a different purpose.
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You so do all of them, but I agree you should pace yourself. Do one for a couple of months build your presence then move to the next one and integrate the two and so and so forth. You can use tools such as buffer and store up posts to be posted for you while you work on other things.
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For everyone, depending on who they are as the owner and what they are promoting, this answer will be different. In fact, you can own/run more than one stream of income, and social media will differ just depending on what you are offering and to what audience.
Let me offer two examples. By trade, I am a professional voice talent. I have NO website, a facebook page, a Linkedin account, a YouTube account, and a Soundcloud account. What brings me the most listens is my soundcloud account, however, what brings me the most work is building relationships with people on Linkedin. Together, my mate and I created a completely all natural skin care line. We have a website, a facebook page, a twitter account, an instagram account, and an etsy store. The vast majority of our exposure AND sales come via facebook, with them being redirected to select what they like from our website. Now, I run the marketing and promotions for both. Marketing a voice and marketing a physical product are different, even when using identical platforms. And understand, the metrics will change on what works best as your company grows! |
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I mostly use all of them but it can be difficult keeping them all up to date. That's my biggest problem.
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I have been using an app called Buffer. This way I can set up posts in advance and it will periodically post for me. So far, it's the only app that will post to Google + , which is why I choose this option. It's fairly easy to use, try it out.
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Do you find it more effective to boost an ad post on Facebook than to do a FB ad campaign? I have had success in build an audience with FB ads but not so good at creating leads. My latest thought was to do more of a testimonial-type ad in my newsfeed and then boost it. Curious to hear your thoughts? |
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I never heard of IBOToolBox. Will defo have to look at this
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I have found the two most effective to be Facebook and Pinterest - for me. My products that I sell rely so much on the visual, so Pinterest really speaks to that. I think it really depends upon what you are selling.
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