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View Full Version : Thought I'd share this..

12-08-2009, 10:23 AM
Hey Everyone! I learned about elevator speeches when I attended a business seminar a few years ago. Recently I decided to post a blog post about it, since recruiting season is right around the corner! I posted this originally in the MB folder, but figured it can help lots of us!


Have you got elevator speech down? Yes? No? Not even sure what it is?

Let me ask you this. When someone asks, 'what do you do?' How do you answer? Uhhh, errr....Hmmm?

For a long time, I just answered, 'I'm a stay at home mom.' I answered it this way, because I wasn't sure how to answer.

Can you just imagine how much that moved my business forward? Ya, not at all.

But it can be confusing on how to tell people. Many times, people have misconceptions of MLM, so if we say, 'I'm with so and so, an MLM company.', it turns people off immediately.

We've got approximately 30 seconds to get our idea across. Here are some steps on how to build YOUR pitch.

1. Start with an 'enrolling' question. Get the listener engaged. It can also be called the 'pain' button, or pushing the pain button. It speaks specifically to a problem my opportunity solves and to whom.

Here's mine geared towards working moms:

"There are so many working women who ache to be home with their chilren, but desparately need the 2nd income. You know what I mean?"

Suddenly, more than likely, they can relate. In fact, many times they'll say, 'I can totally relate.'

By asking the last question back to them, I'm keeping them engaged. I'm looking for a response.

2. Push the Pleasure Button. This is your solution and the benefits of your solution. This is NOT where you go upchucking your compensation plan. Save it for later, after you've developed a relationship.

Here's mine:

"I give these women the opportunity to do just that by offering up a vehicle and the one on one coaching and training needed to succeed so they can create a flexible and rewarding career from home."

That's IT. Two small steps. Two small, easy but productive steps! With those two small steps, I'm hoping for the listener to ask the next few questions, to which I've got answers for!

Stay with me, and in a few days, I'll present those next few steps.

Or, feel free to visit my blog and sign up to get my posts sent right to your emailbox. It's non company specific, and pertains to the MLM industry

Jhanna Dawson (http://www.jhannadawson.blogspot.com/)


12-08-2009, 10:27 AM
Thanks for sharing... now to read the "rest of the story" on your blog!!

Have a Great day!

12-21-2009, 07:24 PM
This is a really great post. Just today I was thinking about my 'elevator speech'. :)