Knowing how to design a website is not enough. There are certain skills and business know-how you need to become a good freelance web designer. Clients expect nothing less than quality work when they pay you for web design services, and you'd be ripping them off if you gave them anything less. Soar above the competition, and build a solid reputation at the same time by doing what it takes to be a good freelance web designer.
Become a WordPress Expert
WordPress is free to use with web hosting services, and it's easy for clients to update WordPress web pages on their own. If you master the publishing software and show your clients how to do their own updates, they'll do more business with you. They'll view you as someone who doesn't want to just take money from them, but that you care about them enough to show them how to do some things on their own. That trust will translate into word-of-mouth marketing and repeat business. You'll also keep your costs down, and can make your prices more affordable using WordPress, because it's free. You can set up a blog for your client that they can post to regularly. Blog management may be an option for future work for you.
Become a SEO Consultant
Clients expect that when they hire you as a freelance web designer, you'll know all of that "SEO stuff." The last thing they want to do is search for another team member all over again, just to help them with search engine optimization. They'll be disappointed, and the SEO consultant they hire, may also be a web designer who will be more competitive than you for future work. Learn the principles of SEO and get training if necessary. Understand SEO writing, and if you have writing skills, that's yet another asset that you can market to clients. You can offer SEO consulting as additional services, but initial SEO work should be a part of the web design package that you offer to clients.
Become an Ecommerce Solutions Expert
Any kind of business website can benefit from ecommerce solutions. For example, you can set up carts for a service business, for clients to "purchase" hours. Businesses need sales to stay alive, and you need to be able and equipped to provide the ecommerce solutions they need to make the selling process easy for them and their customers. Your skill set could be as easy as understanding a few programs and services, such as:
- WordPress ecommerce plugins
- Google Checkout
There are many options for ecommerce capabilities, and you should learn a few different ones, and understand how to use them well. Clients will rely on your recommendations for which software applications to use. Choose one that won't be complicated for customers to use on their own if they choose.
When you're known as a good freelance web designer, you'll have more than enough work to make a living working from home.
Daphne Mallory, Esq. is the co-owner of Mallory Writing Services and has written more than 100 articles helping home based business owners and entrepreneurs start and market their business. You can learn more about her here.