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What is a Vlog and What Good Would it Do My Business?


Vlog is short for video blog, and as the name suggests, it's a blog that consists primarily of video content. Search engines love video content and your vlog will rank higher, in most cases, than a regular business website or blog with little or no video content. Every business can benefit from one, and you should understand it so that you can take advantage of the opportunities this technology presents.

More about Vlogs

A vlog is set up like a blog, but the content includes video entries. You can use text just for the caption of the video, write full blog posts and include the video or both. Three of the formats that are widely used to distribute the videos are Flash, Windows Media and Quicktime. For example, if someone clicks on your vlog to watch a video, they would need to have one of these programs installed to watch it. The program they need depends on what you use for the video. Videographers love vlogs, but you should love it to a business owner, because it can do wonders for your business.

Business Benefits of a Vlog

Vlogging takes time, and you may wonder whether it's worth it. There are other marketing options for your business, but there are benefits that are unique to video marketing. Some of the benefits include:

  • Keeps visitors on your blog longer, which boosts your search ranking
  • Some prospects are more responsive to video than text
  • More interactive than reading product descriptions and reviews
  • Easier format to explain how to use your product or service
  • Demonstrate products without leaving your home
  • Train independent contractors from your blog
  • Readers are more likely to download video to their mobile phones

Some of your competitors are probably vlogging and experiencing many of these benefits. You can create your own to remain competitive.

Creating a Vlog

The decision to create your own vlog or to outsource will depend on the quality you're able to produce and your marketing budget. Some entrepreneurs create vlogs for other entrepreneurs like you, and they will take care of production and editing. It may be worth the time and effort you'll save. At the same time, it may not be an affordable option. You can create a vlog on your own with basic equipment, such as:

  • A video camera
  • Windows Movie Maker or other video software
  • Microphone if you plan to use a webcam instead of a camera

Your web hosting is probably limited, and you don't want to run out of space with all of your videos. After your video is created, you can upload it to a video sharing website instead. Get the embedded code and use it to post the video to your blog.

It's tempting to gravitate towards marketing techniques that are old and familiar to you, but try to break resist.  Starting a vlog is worth exploring because of all the benefits associated with using one. You can produce all the videos for a week and schedule publishing dates in one day.

Daphne Mallory, Esq. is the co-owner of Mallory Writing Services and has written more than 100 articles helping home based business owners and entrepreneurs start and market their business.

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