You've started a jewelry design business, and you have begun creating fabulous pieces. Now, how do you find customers for your works of art? Why not use the Internet to market your jewelry design business? The online world offers many ways to promote your business, and it extends your reach far beyond your local market.
Start a Website
Your first step should be creating a website for your business. A website gives you an online presence and an address to link to your business. You can list your web address on company business cards and other advertising you give out to people, and it will lead them to your site as a place to get all the information they need about your jewelry design business.
Spend some time making your website stand out - take excellent photos of your pieces, and include all the information that customers might want: information about yourself and your business, prices, shipping information, guarantees, testimonials from past customers, frequently asked questions, etc. Make it a site that others would enjoy looking at!
You can set up your website free through a blogging platform like
wordpress.com or blogger.com. If you prefer to purchase your own domain
(preferably with your business's name as the address), sites like
godaddy.com and register.com are reasonable places to go.
Etsy.com is an online site where artists of all types promote their
wares. It's an ideal place for you to market your jewelry design
business. For a small listing fee, you can list your pieces on your own
Etsy page, along with prices and other information about your business.
Explore etsy; you may even want to use an etsy page as your company's
website. The site is well-known for its unique and artistic wares.
Email marketing is another online promotion to consider. Set up a
place on your website for potential customers to join an email list,
and then send out emails when you have new creations to show them. You
can send out emails as frequently as you wish; however, don't overdo it
or your customers may decide to opt out of notifications. Moderation is
the key, along with making your emails worth receiving. You might try
adding more than just a sales pitch to your emails; perhaps tips on how
to accessorize with your pieces, etc.
Social Networking Sites
Social networking sites such as Facebook, Myspace and Twitter are other online marketing options you shouldn't ignore. Post photos of your creations on your Facebook page, or start a Facebook fan club for your jewelry business. You can use it to send out alerts of new products, discounts, etc. Similarly, post photos of your goods on Twitter and "tweet" about milestones you reach in your business.
The online world is a big place, and it's a great way to expand the reach of your jewelry design business. Have fun using the Internet to promote your jewelry!
Susan Braun is a freelance writer living with her husband, three daughters, 2 rabbits, 2 gerbils and hedgehog in Indiana. She writes at girlsinwhitedresses.wordpress.com and Associated Content.