If you want to increase web traffic, then you have to understand search engine optimization (SEO) article writing. When you enter a search into one of the major search engines, you'll notice that the keywords in your search term shows up in the search results. That's not by chance, but it's a strategic move on each website owner's part to ensure that their business, blog or website shows up on the first page of Google. The strategy they use is SEO article writing, and you can use it too, along with 3 other methods of free advertising on the Internet.
1. SEO Article Writing
When you write an article for your website, you want others to find it. You should promote it on social media channels, email it directly to bloggers and post an excerpt of it in an email newsletter. However, you also need to reach prospects that are conducting searches on the Internet, and you can do that for free with SEO article writing.
The way it works is you write an article, ranging from 400 words to 600, and in the article, you sprinkle keywords that your target audience will most likely use. For example, if you're a resume writer, you may write an article centered around the words "cheap resume writer." The title and focus of your article might be "10 Reasons to Avoid a Cheap Resume Writer." You would then do the following in the article:
- Use the keywords in the introductory sentence of your article
- Repeat the keywords at least three times in the body
- Use the keyword anywhere in the conclusion
When your article is "crawled," those keywords will show up, and Google or another search engine will deem your article relevant when people search the Internet using the same keywords. If you don't have much time for SEO article writing, then hire a freelance writer to do it for you.
2. Yahoo! Answers
Question and answer websites, such as Yahoo! Answers, are popular, and for good reason. Some of your target audience may not want to read an entire article to get the information they're searching for. They would rather read short answers, and one of the leading websites that provides this outlet is Yahoo! Answers. It's free to set up an account and to answer questions. The benefit to you is that you have the opportunity to include a link to articles on your website. Yahoo! Answers often appears on the front page of Google search results, and your answer and link has a better chance of being found than articles on your own website.
Another powerful website that's high ranking is Craigslist. You don't have to pay to post many ads, and you could craft an ad that fits the "free" posting rules. You can include your web URL and drive web traffic to your website that way.
One of the best free advertising tools available online is Facebook. You have the potential to reach millions of users, and you can use SEO article writing principles on your profile and in the threads you post to get the attention of potential fans.
Once your learn SEO article writing, you can use it in different advertising strategies. It's worth taking the time to practice it on your own, or build a small team of writers to delegate writing assignments to.
Daphne Mallory, Esq. is the co-owner of Mallory Writing Services and has written more than 100 articles helping home based business owners and entrepreneurs start and market their business. You can learn more about her here.