So, you've got a website for your work at home business. Now there's just one problem: how do you actually get people to your site? In a world of millions of websites, how do you use a website to attract new business prospects? With a basic understanding of how search engines work, your website can grow into a valuable business tool.
Search engine optimization (SEO) used to be about having all the right terms in the right places. With recent updates, terms are still needed, but they are not nearly as important as excellent content. Filling your content with too many keywords can actually hurt your search rankings. But, there are some things you can do to help the right people find your website.
1. Produce Content Worth Reading
This may sound like a no-brainer, but there's a lot of content out there that isn't worth anyone's time. Stay away from content that's solely marketing. Make sure it's informational (or at least entertaining). For example, if your business is selling organic cosmetics, write a post about one of the harmful chemicals found in most makeup. Make it informative, and then just add a short paragraph about your product at the end.
2. Use Intriguing Headlines
Make readers want to click on your story by using an interesting headline. Don't detail everything about the post within the headline, or readers won't have a reason to keep reading. Give people a reason to read within the headline. Stuck? Try words like “tips,” “surprising” or “must-see.”
3. Share, Share and Share
Social media is increasingly important to search rankings. The more likes and shares your content gets, the higher it ranks. The more visits your website gets, the higher it will rank as well. Use multiple social media sites to share your content.
4. Use Keywords In the Right Places
Too many keywords is counterproductive, but you should still have a few. With a tool like Google Ad Words, find a phrase that people are searching for (hint: look for words that are rated low in the competition column). Use that keyword phrase in the headline, the first paragraph and the last paragraph.
5. Add New Content Often
Content that doesn't change isn't as good for search rankings as material that is continuously updated. Adding a regularly updated blog to a basic webpage is an excellent way to ensure your website is always fresh.
Websites are excellent marketing tools—but only if the right people can find them. Add new, interesting content often, and make sure to use catchy titles with keywords. Then, make sure to share your website's content on social media platforms.