Any online business owner knows that web traffic is the key to success. Twitter is a free online social network where people can connect with one another and share information in 140 characters or less. It's a wonderful online marketing tool because it only takes a few seconds to reach hundreds, if not thousands of people. Integrating Twitter into online marketing campaigns for an online business is a simple tasks, but it is important to follow certain steps to ensure your efforts are not wasted.
Create a Twitter Account
The first step to integrating Twitter in your online business and marketing strategies is to create your Twitter account. To join, simply visit the Twitter website and click, "Join." Complete the form on the following screen and verify your email address. You've successfully created your Twitter account.
Set Up the Twitter Profile
One of the most important parts of online marketing with Twitter is the profile you're using. The first thing to do is upload a photo. Many twitter accounts without photos are usually spammers, so when people see follower requests for these, they tend to ignore them.
After you've uploaded a photo, fill out the profile information. If you don't want to use your real name, use your business name. Include the URL to your website, and in 160 characters or less, offer a bio so people know who are.
To complete the profile look, create a custom background and upload it from your hard drive. There are many services online for creating twitter backgrounds, and if you want a truly unique look, consider creating your own (or hiring someone to design one for you).
Here comes the fun part. You need people to follow you to get your messages. Finding followers is easy. Start with your address book, because chances are people you know are already using the network. Twitter has a search function to help you, too. Search for phrases related to your online business so you can find people interested in your product or service. For example, if your business is related to a direct sales business, enter the name of your direct sales business into the search. You'll get a list of people who have been tweeting about it, and you can look through to see who you want to follow. It will take some time, but looking through your friends followers will help you find people to follow, too. Always make sure to look at the people who decide to follow you, so you can follow them back.
Install Widgets on Website
Go back to your website, and install a widget that lets people know they can follow you on Twitter. This is key to completing the circle--people who come to your website can follow you on Twitter, and people who follow you on Twitter can go to your website.
Become Part of the Twitter Community
Before you start tweeting away to get traffic to the website, you'll first need to become involved with the community. No one is going to pay any attention to your links and tweets if you don't make it a point to listen to them and offer valuable conversation.
Twitter is a fun online marketing approach. It can become a distraction if you're not careful, so be sure to limit time spent on Twitter each day.