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How to Pitch Your Idea to Small Business Investors


Pitching a business idea to small business investors is one of the biggest challenges faced by a new entrepreneur. You cannot afford to make any mistakes as it can cost you your future business. Small business investors are the ones who provide financing to start a business. Simply having a great business plan is not enough to get finance your business. You must have an interesting and effective presentation about your potential business to move these investors. If you want to impress small business investors with your business plan, here are some simple tips to help you.

Tell an Interesting Story

If you have a knack for starting conversations or keeping them going, presenting your idea should not be too difficult. You do not have to go straight out and sell your business plan. Start your presentation by simply sharing the idea with the investors. This will get their attention more than asking them to invest in your business. You can use an analogy or theme to start your presentation. Humor is a great way to break the ice. But you must ensure that it goes with your presentation, impresses the audience and also encourages them to listen. Slide shows and other visual aids that allow you to use text, picture and vocal segments can make your presentation interesting.

Use a Format that Flows Smoothly

Keep the information simple if you plan on using a slide show to present your business idea. Highlight the keywords in your slideshow. In addition to this, you should also ensure that the main topics of discussion are centered and bolded. This should be followed by simple messages and important bullet points. You should provide a vocal presentation to elaborate certain things that need more attention according to you. Here are some important points that should be included in your slide show presentation. 

  • Overview of your company including founder/owners, history, brand names and such things
  • Problems your business will address and solutions to it
  • Customer benefits
  • Your marketing strategy and competitive advantage
  • Business model you will implement and financial projections
  • Financial needs

Such a format will ensure that your presentation flows smoothly. Moving from one topic to the next will be easy and you will not have to worry about missing out important details.

Time Your Presentation

It is important that your presentation does not go beyond 20 minutes. This is enough time to grab the attention of your audience and move them with an interesting presentation. Anything more than 20 minutes can make your presentation a drag and they will tune out of it. Time your presentation and practice it so that you will be well prepared.

Once your presentation is over, remember to provide contact information to the small business investors. Whether it is signing email lists or handing out business cards, make yourself available to potential investors. This kind of networking is important for the success of your future small business.

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