You've found your passion, and you've started your own business. But now, you may be wondering: how do I find customers for my aromatherapy business? If you are worried that your clientele may be too obscure or difficult to find, rest easy. The good news is that aromatherapy is gaining popularity in the United States. As our acceptance of alternative medicine grows, fields like aromatherapy find more and more followers. All you need to do is bring your business to this audience. Read on for some tips on how to advertise your aromatherapy business:
Spas and Salons
Spas and salons are quickly integrating aromatherapy treatments into the menu of services they offer. If you can affiliate yourself with a reputable spa or salon, you will have access to a large, already established client base. If you don't really want to work for a spa or salon, you still might be able to get referrals from them, or you might be able to advertise with them. It's worth finding a few in your area and establishing a connection with them.
Alternative Health and Wellness Centers
Alternative health and wellness centers are usually run by a doctor of osteopathic medicine (DO), a chiropractor, or other practitioners who integrate alternative therapies with traditional medicine. Because these practitioners are always on the lookout for alternative therapies that promote wellness for their patients, they might be receptive to aromatherapy. As with salons and spas, you could end up working directly with their patients, or you might gain referrals.
The internet is a particularly effective way to advertise your aromatherapy business because it takes your reach from local customers to the global marketplace in a very easy and inexpensive way. It's worth investing in a professional website, as it will act as a substitute for a bricks and mortar location. Using your own web site as a platform, you can explore all sorts of marketing techniques such as podcasting, video blogs or blogging. You can also add an application that allows your customers to schedule appointments and pay for services online.
Finding Customers through Ads
If you feel like you need to find customers through advertising, think of your target audience. By honing your ads to your intended audience, you can reach the most customers for the least amount of money. Think of placing ads in health food stores, alternative pharmacies, wellness centers, and the like. If you want to try buying a print ad, you might choose the local alternative weekly publication for your area. The reader base for those weekly papers is usually interested in cutting edge or alternative therapies. The prices for those ads are much cheaper than mainstream newspapers, as well.
Word of Mouth
Once you begin building a customer base, never underestimate the power of word of mouth advertising and referrals. Once you have clients, work on keeping them happy and informed. Encourage them to tell others about your products and services. You can even offer loyalty rewards or some sort of discount for referrals.
So there you have it. There are many ways that you can reach out to your intended audience and find customers. From print ads to web sites to referrals, there is no limit to how many customers you can attract to your business.
Sarah Baker is a documentary filmmaker and writer currently living in New Bern, NC. Her first book, Lucky Stars: Janet Gaynor and Charles Farrell, will be published December 2009. Read more about her.