As the owner of a quilting business, you undoubtedly have
many beautiful pieces you've created, and ideas for creative quilting
projects. But, how do you find clients for your quilting business? Here
are some suggestions.
Participate in Local Craft Fairs
Check for craft fairs at local churches, schools and other community locations. Most allow crafters to rent tables for a fee, selling their wares.
Create a standard set up that you can use at these fairs. Invest in attractive fabric to drape your table with, and use boxes beneath the fabric to create a layered display where you can show off your quilted items to best advantage.
Have business cards printed with your business name, logo, website
and contact information, and make these available for potential clients.
Use Local Media
Contact local newspaper and local television stations. Ask if they
feature small businesses in the area - they may do a feature article or
interview about your business, which would be excellent free
Visit Fabric Stores
Fabric stores may allow you to advertise your quilting business at their store, either on a bulletin board or in their newsletter. You may also ask about possibly teaching a class at a fabric store. This is an excellent way to find potential customers, as well as to establish your credibility as a skilled quilter. If the fabric store employees know you and associate you with quality workmanship, they will be more likely to recommend you to customers who ask for the name of quilters in the area.
You may also want to ask if the fabric store would allow you to
display some of your work at the store, perhaps made with fabrics from
the store. This would be an excellent way for the store to show off its
products and for you to advertise your quilting business.
Use the Internet
The Internet offers many options for finding quilting business clients.
First, try offering your services or products on craigslist.org. You can either list specific items, or offer "quilting" as a service. You may try offering both and seeing what type of response you get. An advantage of craigslist is that it's free to use, and also most people using it will be local, so you won't have to worry about shipping items.
Visit quilting forums online. Join a few of these, comment regularly, and establish yourself as a knowledgeable quilter. This can lead to finding potential clients.
Consider setting up an online shop at etsy.com, a community of artists of various types. You can list items for sale on your etsy site for a small fee per item. Etsy is an excellent way to find clients far beyond your local area.
Likewise, you may decide to create a blog or website for your quilting business. This gives your business an online presence, and it's a great place for you to post photos, customer testimonials and other information about your business.
With these ideas, your quilting business should begin finding clients. Once those clients begin spreading the word to their friends, your business will grow until you have more work than you have time for!
Susan Braun is a freelance writer living with her husband, three daughters, 2 rabbits, 2 gerbils and hedgehog in Indiana. She writes at girlsinwhitedresses.wordpress.com and Associated Content.