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How to Build a Portfolio for Freelance Article Writing


If you want to learn the ropes of freelance article writing, may it be online or offline, it is important to build your own writing portfolio. A well-made writing portfolio will surely win you more writing gigs and projects. On the other hand, an unorganized and lousy portfolio will also cost you potential clients. Although a strong portfolio is also needed by established writers, it is much needed by starting freelance writers who are struggling for recognition in the industry.

The Portfolio

Aside from your sample works, your contact information is also an important aspect of your writing portfolio. This information should include your contact numbers and email address. You can also add a personal website where you usually post your articles. A personal blog, Facebook or MySpace account should be avoided and may work against you. Show how professional you are as a writer by letting potential clients read your polished works. Your website can stand as a portfolio alone. When creating a manual portfolio, make sure that it's not heavy for you to carry around.


There's no secret ingredient into becoming a successful freelance writer. However, the first step into becoming one is very obvious: write. You won't have anything to add to your portfolio if you don't write in the first place. Whenever and wherever you have the chance, grab a pad of paper or start pounding the keyboards. Your portfolio should have a steady flow of new articles, stories and essays. Many clients prefer writers who can always come up with fresh content.

Introduce Variety

Introduce variety to your articles by posting works of different styles. You can write a travel article, an SEO item and later on, write a press release. By doing so, potential clients would be able to see your versatility as a writer. The more styles of writing you can create, the greater the possibility of bagging a writing project as soon as you can.


When you're into different styles of writing, categorize your work. It is essential for you to sort out your works and create a specific tab in your personal website for each category. This will be easy for clients to browse through your works; it will also impress them on how organized you are as a freelancer. A good example of this is separating fiction from non-fiction works. Sub-categories can be created as well.

Edit, Edit and Edit

Putting your best foot forward should be your main priority in creating your portfolio. Careful editing must be carried out. Editing it once or twice is sometimes not enough. Review your works a couple of times and ask another writer or editor to proofread it for you. Check for spelling, grammar and correct punctuation usage. Checking for facts is also important. The article should also be organized, concise, fresh and descriptive.

Market Your Portfolio

Look for ways on how to market your portfolio online or offline. You can visit forums and social networking sites that are frequented by clients and co-writers and post your portfolio links in your signature.

Start creating your portfolio as a freelance writer now to increase your chances of getting more writing projects.

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