Your business has slowly but steadily been climbing for over a year now. But it is still lacking something, and that something is you. Creating a blog for your biz is one of the greatest ways to not only market your product but also create a strong community of loyal followers. Here’s how to create a successful blog that works for you and your business.

Offer Info

The blogs that are the most successful are those that provide a service to their readers. Depending on what type of business you are in, you can offer information that will attract traffic to your blog. By providing information, you are establishing yourself as an expert in your field. In turn, people will keep coming back to your blog since they view you as a trusted industry resource.

Update It Often

Even if you provide quality content on your blog, it won’t be as successful as it can be if it isn’t updated often. After all, readers won’t remember to tune in if you only update it once or month—or less. To avoid losing your readership, try to post as frequently as you can without sacrificing the quality of the content. A good goal to reach for is to update your blog once a week, and always on the same day.

Be Passionate

Whether you’re selling tires, treadmills or t-shirts, your blog needs to project your enthusiasm for your subject. By being excited about your topic, you’ll naturally pass along that interest to your readers as well—and keep them returning to read your blog.

Be Personal

Studies have shown that blogs which are personal do much, much better than those that are void of personality. So let your voice shine through as you write, and offer opinions on various topics as they pertain to your business. That way, readers will get to know you as a person—and not just a product.

Encourage Interaction

While it’s great to connect with your audience via your blog, it’s even better if your readers connect with each other. Encourage interaction in the comments section or community forum, and be sure to answer questions that readers post for you. You may even get a lively debate or two, which can further increase the popularity of your blog—and subsequently, your business!