The RSS feed is most commonly known as "Really Simple
Syndication." However, the term "Rich Site Summary" is also used to
describe the group of web based feed formats that are used to publish
more frequently updated web content. News headlines, blog entries,
audio and video are usually produced in a standardized format from
which the information is regularly adjusted and added to on a regular
basis. Because the data is fresh, it will be more readily recognized by
major search engines, which is part of the reason that an RSS feed can
benefit websites to such a high degree.
Generate More Web Traffic
Websites can greatly benefit from an RSS feed with regard to generating traffic, as well as help retain that web traffic. The RSS feed automatically adds fresh, appropriately optimized web content to your website. This is beneficial to the web traffic retention rate since it provides the best kinds of updated content for your web site visitors.
Maintaining a website can be challenging, particularly when it comes
to providing useful, updated and relevant content. The RSS feed is one
way to have a constant update to your website with fresh content, so
that it will be viewed more often. This, in turn, can cause much higher
search engine rankings for your targeted and relevant key phrases.
Types of RSS Feeds
Types of information that can be delivered in RSS feeds can include a news feed from a major news website or a blogs feed. These are particularly useful since they are regularly updated, usually daily. An article feed is good for alerting readers when new articles and other content of interest to a readership is available. The feed is typically a summary or introduction from which readers can read further if desired.
Schedule feeds can include schools and other organizations that
offer valuable communication like meeting times, events and other
information. Forum feeds can alert readers when someone has answered
one of their postings or when a subject of relevance is covered.
Discount and specials feeds are sometimes offered by retail and online
stores to announce the latest sales and discounts.
Ease of Operation
The fact that once it is set up, aggregating and using an RSS feed
is accomplished without having to actually update it yourself is a
plus. Whenever a search engine directs visitors to your website, it
will also record the RSS feed updates. As an added bonus, the search
engine may then count the RSS feed as fresh and most probably unique,
Other RSS Feed Benefits
With an RSS feed, it is also possible to further enhance the amount
of unique visitors that come to your website by syndicating the
updates. This technique can net several back-links on other websites,
to increase the overall off-page search engine optimization score. In
addition, it can also help to gain some more unique visitors through
the direct links from other websites and blogs.
RSS Feeds can Recycle Traffic
Since the website aggregates what are recognized as important authority websites through an RSS feed, your website could very well become an authority website aggregator. This is very useful for those who desire to find authority websites on your specific topic.
RSS streamlines the communication between both publishers and website visitors. Webmasters and business entrepreneurs have been experimenting with RSS feeds to deliver news headlines and content summaries since its surge in popularity. If readers are interested in additional information, they may click to access the website that contains more details. RSS feeds are also convenient since they can aggregate multiple feeds, which enables individuals to scan information quickly.
One of the biggest benefits of RSS feeds is that they can be opted in and out of easily, to control the information flow on a website. Therefore, the quality of the content can be easily monitored and adjusted, as needed, for the best benefit.