While email newsletters are not cutting edge, they definitely work. Of course, they will only work if they are well crafted. With this in mind, here are some email newsletter design tips to attract customers that you will want to keep in mind the next time that you create a newsletter for your business.
Provide Added Value
People are inundated with unknown email today. Most of these emails are either spam or some other type of sales pitch. For this reason, you are going to want to give your newsletter subscribers some added value. This can be in the form of interesting articles, tips and tricks about how to use the product that you are selling (or information as to how your services can benefit them). If you are able to help your readers out in these ways, then they will keep on coming back to your business.
The main goal of your newsletter should be to get people to go to your website. However, if you want this to work, then you are going to need to give these people a reason as to why they need to visit your website. This can be done by giving out promotional codes, having a sale offer present in each newsletter or telling people about a new product or service. Regardless as to which of these you choose to use, it is important to ensure that one of them is present in each newsletter that you send out.
Don't Pitch Too Hard
While you will want to feature your new products or services, you don't want to pitch too hard. Instead, keep your newsletter informative. People will then want to go to your website to see what you have to offer.
Keep it Short
Nobody has the time to read a really long newsletter. This is why teasers that are linked to the full story on your website will work best for you. People can then decide whether or not this is something that they really want to read. If you keep your newsletter succinct in this manner, people will more than likely visit your website (which is the purpose behind your newsletter: driving traffic to your website).
Use Few Graphics
A lot of today's email programs simply block graphics. This is a part of their anti-virus protection. There are also people who have slow Internet connections who are not going to want to wait for the graphics to load. For these two reasons, you are going to want to use as few graphics as possible.
You need to make sure that you take your time and put together a good and well thought out newsletter. Think about what type of a newsletter would be of interest to you versus what type of a newsletter you would simply delete. By creating a newsletter that you would find interesting, more than likely you will be able to create an effective newsletter that your audience will enjoy reading too.