Business Card Design: 9 Tips

 

A business card design is very important as it will help establish how people perceive your business. Business cards are crucial in today's corporate world; this is how you connect with people.  It is also your opportunity to advertise yourself.  For these reasons, you will want to use the following tips to create the perfect business card:

Tip #1: Make Sure Your Business Card Is Industry Appropriate

Whenever you are choosing an image, you don't want it to be inappropriate.  For instance, don't use a funny character if you are an accountant.

Tip #2: Include Important Contact Information

Give some thought as to how you want people to contact you, and be sure to include all of this necessary contact information on the card.  Some people only list their website, city, and business telephone number.  This will keep you from getting more spam emails or unsolicited cell phone calls.

Tip #3: Make Your Business Cards Stand Out

Make sure that people know exactly what you do  This is your chance to advertise your products, or services, and tell people why they should go with your services.

Tip #4: Make Your Business Cards Useful and Memorable

By making your business cards useful, you will increase the chance that people will remember you. Maybe your business cards could serve a dual purpose, such as also being an appointment card or a small calendar.

Tip #5: Use Quality Paper

It is important that your business cards are not so flimsy that they can be easily ripped or folded, as this will project a cheap image.  Rather, use a 400 GSM business card with matte laminate on both sides, so that they will feel thick and look good.

Tip #6: Be Consistent With Fonts

Don't use a lot of different font styles or types.  Instead, select one that is appropriate for your business and that fits with your brand's image.

Tip #7: Carefully Choose Colors

In the same way that you don't want to use a lot of different fonts, you also don't want to use a lot of different colors.  You should think about the image that you want to project.  While color psychology is complex, it is important to understand that it definitely has a huge effect on the way in which other people will perceive your business.

Tip #8: Get Opinions Before Printing

Ask some people whom you trust to proofread your business cards and tell you what they think about your design.  This will help you avoid any serious errors and be sure that you are projecting the image that you are after.

Tip #9: Have Your Business Card Professionally Printed

You can have a thousand business cards professionally printed for under $30.  This can be done online in just a few minutes.  They will then arrive in the mail within a few days.

By keeping these tips in mind whenever you create your business cards, you will be able to make a good impression with the potential clients you encounter. This will improve your chances of being remembered, and it will help you stand out from your competition.

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