I remember an old cartoon where one character was selling accident insurance to another.
Of course, the big money policy was void unless the accident was caused by a herd of charging elephants at 3:00 P.M. on a Tuesday.
So-o-o-o-o the next thing that happened was an elephant stampede--followed by a camera close-up on the clock (3:00) and the calendar (Tuesday).
The rest of the story involved all the creative ways the insurance man tried to duck the responsibility of payment.
Kind of like the way business owners try to duck the responsibility when the "conditions" they demand get in the way of their success.
"I want to double my profit--BUT I'm going to cut back to working three days a week."
"I want quality referrals--BUT I can't be bothered by stupid questions from current clients."
"I expect clients and employees to arrive early. But I'm so busy and important I am entitled to arrive late."
Yes, one of the greatest joys of being an entrepreneur is being able to do it "my way".
But there's a difference between Doing it Your own way and Being IN your own way.
You're IN your own way when you set up conditions that virtually assure failure.
"As long as I don't have to dress up . . ."
"As long as I don't have to SELL anything . . ."
"As long as I don't have to lose any of the self-defeating habits that have kept me from holding onto a REAL job . . ."
Business is full of conditions.
There's only one problem.
Unconditional success requires unconditional effort.
Being willing to do whatever it takes.
Without setting limiting "conditions".
Without saying "I can't, because . . ."
Without waiting for the elephants to stampede at precisely 3:00 P.M. on a Tuesday to collect your check.
©2001 Judy Wogoman