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How to Build an Online Business - Part 2

© 2003 Terri Seymour

To continue on with this series on how to build an online business, I would like to talk about advertising. There are various ways of advertising your business, website, or ezine. Some are free, some not. Some are effective, some not.

Let's take a look at some that, I think, are effective.

EZINE ADVERTISING - Buying paid ad spots in an ezine can be very effective. Some ways to find out which ezines are better for your advertising.....

Subscribe to the ezine to get an idea of the consistency, reliability and quality of the ezine.

Contact the publisher to see if they make themselves available to their subscribers. If the publisher is not available to his/her subscribers, chances are the trust/respect relationship is not there.

Read the feedback of other advertisers to see what kind of results they got.

JOINT VENTURES - Another way to effectively advertise your ezine/business is by participating in joint ventures with business associates. Examples of such Joint Ventures would be..........

Ad swaps - Contact fellow publishers to see if they would be interested in swapping ads, that is, they run your ad in their ezine and you do the same for them.

Group PopUnder/Over Windows - Joint ventures like this enable your ezine/business to be advertised on several different sites everytime they get a visitor.

SigTag Swaps - Find yourself a sigtag buddy and swap signatures for a period of time...a week, a month, whatever you agree upon. When that swap is over, arrange another one. This can bring you a lot of additional exposure.

WRITING ARTICLES - This is definitely one of the most powerful and effective methods of free advertising. Writing and submitting articles can get you tons of exposure in ezines and on websites. This also helps your search engine ranking.

The first article is indeed the hardest. Once you get started they will come much easier. Do not be afraid to give your articles a little personality and/or
humor. Subscribe to some ezines and read the articles to get an idea of what people are writing. But do not try to copy somebody else's style. You want YOUR knowledge and personality to come through in your articles.

These are just a few of the numerous and creative ways of advertising your business/ezine on the Internet.

Next week in Part 3 of this series I will be covering networking.....another effective form of advertising.

Terri Seymour (also known as "The eBook Lady") has over ten years online experience and has helped many people start their own business.  Visit her site at  for resources, $1 resell ebooks & software, free tutorials, affiliate programs, free ezine and free business ebook with Master Resell Rights.

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