I've noticed recently that when people talk about business, and especially business success stories, they always seem to talk about BIG events: Breakthroughs, Innovations, and even that "Magic Moment" when they knew their business was going to be successful.
In all this hoopla, what sometimes gets overlooked are all those small steps that made the momentous occasions possible. Without those small steps, no business can be successful -- after all, crossing a stream may be a big deal, but it took a lot of little stepping stones to get there.
The savvy business person understands that you have to pay attention to these small details, and in fact, should sometimes even focus on them. They know that a business is something that needs to be examined every day, not every year.
Take, for example, promotion and marketing. A lot of people start out thinking of doing large advertising campaigns that will get them a "Big Hit" -- oftentimes, however, the only big hit they get is in the wallet!
Successful businesses, on the other hand, know that promotion is something that you do on a constant, if not daily, basis. This doesn't mean that you have to call up an advertising firm every day to begin a new campaign. Instead, think about little things you can do to promote your business, and try to one of these each time you can.
For instance, you could place a classified ad on a free service, or you could work for a short time on making your web copy sharper, or you could write an article like this one and submit it to the ezines. You might not get a million customers from any of these things, but it's surprising how your small promotions add up to a large impact.
Think about it: most of us learn things through repetition -- it's how we learned the alphabet and the multiplication tables. The same principle works for promotion; if the customer sees your company mentioned in a lot of places, even if they are small, they will come to remember who you are.
A good time to examine the small steps to success is when you are setting goals. If you set up your goals as a series of small steps, it will be much easier for you to track your progress and achieve your objectives.
Imagine this -- You write down a goal of "Get Rich." That's fine, but you can see what's missing. How do you do it? How do you start? What do you need? What you would probably want to do here is write down some smaller, more realistic goals that build upon each other and lead naturally to the lofty goal of financial success. You could then see how you are doing, and feel proud of yourself every time you achieve one of your stepping-stone goals.
I hate to use a cliche, but we all have to remember that even a journey of a thousand miles begins with a single step. That first step is vital, but we also need to understand that all the steps after the first are just as important. Only by taking all the steps in turn can we reach our ultimate goal.
Author Roger Wilcox promotes applications to his clients that help keep them motivated to stay on the road to success. To find out how you can use these products to help improve your promotions, productivity, and profits, just stop by his web site at http://www.roibot.com/pro.cgi?R30111_ezt