A Lesson From The Masters


by John Colanzi

Remember when you were growing up and an adult would do something that contradicted what they'd been telling you?

Their first response would be, "Do as I say, not as I do."

Well, forget the number.

We learn more through observation than we could ever learn by listening.

So what does that have to do with marketing?


If you think you're going to build your business by listening to pearls of wisdom and following what all the successful marketers are trying to tell you, forget about it.

You'll learn 100 times more by having the eyes of a hawk.

The old martial arts masters knew that. Their students learned by watching their moves and trying to mimic them.

The Zen masters talk about it when they say, "He has the smell of books."

The same thing applies on the battlefield.

Do you want to have your life in the hands of a college educated officer, or someone who's been in the trenches.

The same rules apply to building your online business.

Stop listening to what the heavy hitters say and start watching what they do.

Many times we hear the same advice from a ton of experts, but if we watch closely we may see that sometimes what they say doesn't match what they do.

What are you going to build your business by, their words or their actions?

As far as I'm concerned "Actions Speak Louder Than Words."

Do you want to write better ads?

Study the ads that pull.

Want to write better articles and reports?

Study the ones that get read.

I think you get the idea.

Become an observer of successful actions. Keep your eyes open and start taking notes on what really works.

The Internet is a powerful learning tool. Everything is in the open for you to absorb.

It's a free apprenticeship.

Do as they say, not as they do.

Wishing You Success, John Colanzi

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