8 Proven Online Advertising Strategies


It is important to use proven online advertising strategies in order to bring targeted traffic to your work from home website. You will need this traffic in order to be able to convert it into paying customers. With this in mind, here are some strategies to help get you started:

Strategy #1: Pay Per Click Advertising

This proven online marketing strategy allows you to have control over your marketing campaign as you target specific traffic based upon the keywords that you choose. Google is the top traffic source for this form of marketing. However, you should know that you are going to have to pay for every time that someone clicks on your ad.

Strategy #2: Blog Posting

By creating an informative blog about your product or service, you will be able to target specific customers. In order for this to work, you will need to make sure that you update your blog on a regular basis.

Strategy #3: Video Marketing

This is a relatively new online advertising strategy. Whenever you choose to use it as a part of your marketing campaign, you will want to make sure that the video is either entertaining or informative (so that people will continue to pass the video on to other people).

Strategy #4: Article Marketing

By writing and submitting informative articles to different online article directories, you will be able to attract traffic to your website through the resource box at the end of your article. This can have a positive long-term effect upon your business. By writing about your products or services, you will be able to establish yourself as an authority. Furthermore, these articles will also be able to draw search engine traffic to your website.

Strategy #5: Forum Marketing and Social Networking

Whenever you are at a forum or a social networking site, make sure that you have a link to your website in your signature. As an active participant in the community, people will begin seeing that you are sharing valuable information. They will then want to see what you have available at your website, and thus click through your signature to check it out.

Strategy #6: Viral Marketing

Through viral marketing, you can drive targeted traffic to your website. You will either want to hold a contest or make sure that you have valuable information available. Whenever this is the case, people will tell others about your website, and word-of-mouth advertising will kick in.

Strategy #7: Traffic Trading

Take some time to find relevant websites, directories and forums where you can list your URL. This will help to increase your visibility. However, you must understand that the links' quality is more important than quantity here.

Strategy #8: Press Releases

Every time that you launch something new, make major changes, or update your business, you should write a press release to send out.

By using these marketing tips to promote your work from home website, you will be able to increase the amount of targeted traffic it receives. While this will take some work, over time your website will be successful.

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