You're considering starting a blog for your business: Congratulations! You've made an excellent decision, and here are some reasons why.
1. It Gives You a "Home"
If you had a brick-and-mortar business, you'd have a building with a storefront. Work at home businesses don't usually have buildings like this, and while you can use your home and your home address, having a website blog gives your business a "home" and greater legitimacy in the business world.
It's a place to list on business cards for potential customers to easily find more information about your business. It makes your business visible, not just to friends and acquaintances in your locality, but nationwide (and even worldwide!). It establishes your business as being more professional than one without an online presence.
2. It's a Free (or Low Cost)
You can start a blog for your business absolutely free at popular blogging sites such as blogger.com or wordpress.com. If your business name is available, you can even have it be the blog's URL (web address). If you prefer to purchase your business name's domain, you can do so inexpensively from sites such as godaddy.com or register.com. When you consider all the business information you can put on a blog, it's free or low-cost advertising you just shouldn't turn down.
3. It's a Great Advertising Tool
Once you start your business blog, you can fill it with photos of your work, lists of clients you've worked with, testimonials from satisfied customers ... the sky is the limit! Make sure you give visitors the ability to leave comments on your site, as this is an additional way to get positive feedback for potential customers to see. You will want to have contact information, pricing, and perhaps a FAQ (frequently asked questions) section easily available on the site so that guests can see at a glance how your business can benefit them.
4. It's a Way to Network
Search online; there probably other bloggers in your same business area. Contact them for networking ideas. You can also look at their blogs for inspiration and ideas of what works and doesn't work for your own business blog. Is there a "blog ring" of bloggers and home businesses in your field of interest? If so, join the ring and you'll be in a valuable network of sites, which potential customers can discover.
5. It Makes You the Expert
You are the proprietress of your own domain on your blog! Don't just post your business items or services for sale; also create instructions, tips, how-to's, and other articles which can establish you as an expert in your field. As your blog becomes a place people can go to for expertise in your area of interest, customers will be more likely to consider your products or services for purchase.
With your blog in place, your business will be ready to advance to the next level.
Susan Braun is a freelance writer living with her husband, three daughters, 2 rabbits, 2 gerbils and hedgehog in Indiana. She writes at girlsinwhitedresses.wordpress.com and Associated Content.