Digital cameras are so affordable, you can produce professional photos for your marketing materials with just a few photo taking tips. Even if you hire a professional photographer, you should use these tips so that you make sure you end up with photos you're happy with. A picture is worth a thousand words, and in business a great photo can translate into a purchase of your products or services. Use these five photo taking tips to attract visitors to your website and to promote your brand effectively:
1. Buy a Tripod
One of the ways you can get rid of blurry pictures is by using a tripod. (You can move slightly in the middle of pressing the button to take a photo and create a blurry photo.) A tripod will keep the camera steady so that you can take a good shot. It also stops blurry pictures from occurring when there isn't enough light. That's because the shutter works slower when the light is dim, which gives you more time to move the camera in the middle of taking the photo.
2. Choose a Good Background
The background you choose for your photos can work for or against you. It depends on what you're marketing. A simple, solid color background works well for taking photos of products. You don't want to detract from the product with a background that's too distracting. If you're taking action shots, then a crowded or artistic background might be appropriate. Match the background for each photo to the message you want to communicate or the product you're trying to sell.
3. Don't Overuse Flash
Professional photographers who share photo taking tips agree that you should not overuse the flash feature on your camera, if even at all. Natural light is really the best type of light. If you don't have enough, then try to light up your room as much as possible. The problem with flash is that the background ends up being dark, and the object of the photo is extra bright. Try to use indirect sunlight to light up objects whenever possible. Flash can work well when you're outdoors.
4. Edit Your Images
Learn how to edit your photos to get the best results possible. You can play around with the colors, swap out backgrounds or even add things to end up with photos that you can be proud to share with customers, vendors and suppliers. These should be simple edits, but if you find it too time consuming to learn the editing software to get the results you need, then you should consider hiring a freelancer to do it for you. Your time could be better spent on marketing or delivering services.
5. Take Vertical Photos
One of the best photo taking tips for adding diversity to your pictures is to take vertical photos. A tall picture can make a product stand out, and skimming through your website or online portfolio won't be a boring experience.
If you haven't been satisfied with your photography, then use these photo taking tips for your home business. The more you practice each one, the better you'll get at taking photos for marketing purposes.
Daphne Mallory, Esq. is the co-owner of Mallory Writing Services and has written more than 100 articles helping home based business owners and entrepreneurs start and market their business.