Word of mouth marketing is crucial if you want to work at home as a hairdresser. When you do a great job on a regular basis, your customers will tell others about it, and you'll get referrals to your business for free. If you make many mistakes, then you'll have a hard time starting out as a hairdresser. Here are five mistakes to avoid so that you can create a solid business and a loyal customer base that sings your praises:
Mistake #1: Not Following Up
You can take care of a client, hope they really like what you did and never bother to find out. That's a mistake you should avoid when starting out as a hairdresser. The business model for a hairdresser is driving repeat sales, much more so than finding new customers. If you don't follow up with clients to ensure that they are pleased and fix any problems, then you won't get much repeat business. Mining for new clients is double the work, and you may have limited options in your community. Figure out a system for following up, such as placing a phone call a week later.
Mistake #2: Imposing Your Will
Some clients might be shy about speaking up about your work, especially if you're very determined to fix their hair the way you think is best. You're in business to serve your clients and to give them what they want, and not what you want. The best way to do that is to ask questions to find out their preferences. Have pictures available to show them to help them describe what they're looking for.
Mistake #3: Ignoring the Business Aspects
You'll be on the fast track to business failure if you ignore the business aspects of working as a hairdresser. Accounting, budgeting, and writing marketing and business plans may be boring to you, but handling those well will help to make it possible to do the fun aspects of working with hair. Learn the craft of entrepreneurship as much as you learn how to improve your hairdresser skills. Find free online business courses and read books to address your weaknesses.
Mistake #4: Working in Your Pajamas
A home setting is a marketing tool that can help you gain more clients. Some clients will come to you because they enjoy a more relaxed setting and they want to avoid long waits at salons. Working at home doesn't mean that you should look as if you rolled out of bed to work with customers. You're a professional and you should look like one. Your appearance in itself is a marketing tool, especially your hair. Don't work in your pajamas.
Mistake #5: Being Inconsistent
Customers need to be able to reach you to make appointments, and they expect you to be there at the times you booked them. Barring family or other emergencies, you need to be consistent about being available to customers. You need to set boundaries, but don't be inconsistent as you operate within those boundaries
Avoid these mistakes as a hairdresser and you'll do better in business. Your customers will appreciate you for it and spread the word about your business.
Daphne Mallory, Esq. is the co-owner of Mallory Writing Services and has written more than 100 articles helping home based business owners and entrepreneurs start and market their business. You can learn more about her here.