As you are trying to establish an effective home based business, it is important to invest in some excellent marketing tools. Choosing the best marketing tools is essential to your business, and there are several options available.
The best way to attract new customers is through referrals, whether through your friends and family or through your customer base. Referrals are effective in that it is "one on one" advertising between two people, and people are more likely to go to someone that is recommended by their friends and family.
A good way in getting referrals is to simply ask for them. Let your friends and family know about your new business and what products and services you will have to offer. Ask them to share it with their friends if they meet someone who could use your services.
Do quality work and have excellent customer service to ensure customer referrals. If a customer loves you, they will be sure to tell their friends.
2. A Good Website
If you have a clear and professional website that you can refer to your potential customers, your customer base will soon begin to grow. Your site should provide contact information to your business, as well as a clear understanding of your products and services. Many people prefer to research things on the Internet before buying, and having a honest and easy-to-use website will help in the process of meeting your business goals.
Be sure to perform some SEO research to ensure you are incorporating the appropriate keywords into your website. This way when someone searches for your services online, the search engine will be able to find your site, and pull it up first. Another great way to drive traffic to your site is to blog about your services weekly (or even daily), and write articles that pertain to your business.
3. Radio Interviews or Ads
Radio is a great way to reach potential customers who are always on the go. Whether you are just placing an ad, or can get interviewed on the radio to talk about the benefits of your product or services, you will be able to get your voice heard and reach potential customers.
4. Press Releases
Press releases are a free way to get advertised. With the right timing, by launching a new product during a local or national event that would coincide with that product, you may be able to get newscasters to include information about you in their reports.
Additionally, if you donate to charity in your town at the right time of the year, you may be included in a press release.
5. Snail Mail
Though mailings have become a little outdated, they can still be an effective way of reaching current and new customers. When sending out mailings, be sure to make them look professional and readable, perhaps including an incentive such as a coupon.
Depending on your type of business, it may be good of you to write a newsletter and send it to your current customers. Not only will this remind them of you, but it will also keep them updated on your new products and services.
There are several good ways to reach customers, and with a little personal research, you will realize the best advertising avenues for your business.