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It is in your ability to provide the solutions to the massive failure rate of people in network marketing. Everyone is looking for a get rich quick fix by pitching their business opportunity to everything that moves. Those people do not care to learn marketing skills. Do YOU care to learn them? Yes, you do.
So, instead of pitching your business opportunity when you first meet someone, like the 97% failures are doing, provide the ultimate solutions so that they can stop failing, and start succeeding with their MLMs... rising to the top of their compensation plans. There are several MAJOR errors for complete failure in MLM: 1) 3 foot rules 2) Peaking and passing to upline 3) In home meetings 4) Flyers 5) Chasing family and friends Have you ever went to a super saturday or something of that sort, and a top producer was there training. Let me ask you something: Was he training the people on how to pitch their products, or was he training them on how to be great business people, and personal development? You guessed it! He was training the latter. Why does he does this? Because people JOIN PEOPLE, and not their business opportunity. So, the #1 way to make money online is to position yourself as a leader in the industry, and provide the solutions to the massive failure rate in the business, and you will succeed. The interesting thing is that MLM is dominated by women. So, women? Go make it happen like you want it! |
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Mironova,
Branding yourself is the best thing to happen in this industry. No one is denying that in home meetings, 3 foot rules, etc, work. They do for very little people, and the rest are failing. Look at the top leaders in your company. They do not go around pitching business opportunities to people. People come to them, why? Because they are people of VALUE. If you do not present yourself as a person of value, then no one will care. The fact is that no one cares about your business opportunity, because people hate being sold to. PERIOD! The vast majority of MLM'ers in the industry are running around pitching their businesses without establishing relationships-- the person knows and trusts them. That is what your top leaders are doing. Go to the super saturdays, and the internationals etc. The top distributors are talking about personal development, and the SYSTEMS they use to succeed. Most of the time, not one mention of the product proceeds from their mouth. The majority of the time, the company owners are the ones pitching the business. THEY can do that lol. Attraction marketing has always been the top distributors secret, and it always will. |
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![]() Network marketing is a duplication business. How well people do has a close correlation with how well they can apply, teach and have duplicated a simple, proven, business-building method. To appeal to as high a proportion of people as possible, and even more importantly to be duplicable by as high a proportion of people as possible, your system should, in general, be designed to make people think “I can do that”. More specifically, it should avoid people thinking “I can see that this person’s an expert, and even if I could learn to do some of what she does, I’d never be able to teach others how to do it, let alone how to teach it to their groups”. This is the point, sadly for so many people in our industry, over which a wheel comes off, because they make the mistake of trying to “brand themselves”, to look like a leader, an expert, a coach, a guru, whatever else you want to call it. Branding yourself - a fairly recent corruption of network marketing, often inappropriately derived from the precepts of internet marketing - is really a huge red herring, and not a very palatable one. This isn’t what most people want to do, and if they try to duplicate it, they can very easily lose more than they gain, overall, sometimes even without quite realising it. This is all simple, logical, self-evident stuff, really, if you think about it: branding is a way of distinguishing something, attempting to portray it as being different from (impliedly, in this context, “superior to”) anything/anyone else. If everyone branded themselves, they wouldn't really be different at all, would they? Our business model in network marketing is about duplicability, isn't it? People want to follow leadership, to some extent, but there’s still a very obvious conflict between branding and duplication. As someone very successful in my downline put it recently: I think my difficulty with this relates mostly to the apparent conflict between saying, by inference, "I'm the expert; I'm the leader; I'm different from (better than?) everyone else" and saying, in effect, "This is a simple, duplicable business in which all you have to do is the same as what I do: be the same as me and you can succeed". There’s very clearly a way in which the more you brand yourself, the more remote, unattainable and off-putting you make what you're doing appear to people who want to copy you. In this regard, as in so many others - some very apparent and others exactly the opposite - the paths to success of internet marketing and network marketing could hardly be more diametrically opposed. This is one of the factors that makes so readily understandable the enormously high drop-out rate of people trying to build their network marketing business primarily online. In network marketing, the people who are most successful are typically the ones who achieve the most duplication. Not necessarily duplication of themselves, of course, but of their proven system. People aren't exactly duplicable but simple, proven systems can be, and the more simple they are and the less individuation they involve, the more successfully they tend to work. Duplication, in this context, doesn't mean becoming someone else, having a personality change, or anything so dramatic. It means learning to copy a simple system (and not one that requires advanced technological skills) that has worked successfully for others who were willing to use it, and teaching that same system to others. There's nothing particularly clever or difficult about it, and that's how ordinary people who are not trying to brand themselves can become so very highly successful in our industry (usually without needing to have their egos massaged by being seen as experts!). For most kinds of internet marketing, doing all of this is very useful - maybe even essential. But to become hugely successful in network marketing, not only is it unnecessary, but it’s typically even counterproductive: anything and everything you do to present yourself as an expert, to brand yourself, to make yourself stand out, to look like a leader, can serve to increase the proportion of prospective business associates who will think “I could never do that”, and look elsewhere. And “internet leads” look elsewhere very quickly indeed: they’ve usually seen it all before, and 100 things like it. It’s really very difficult for many people to envisage themselves as “branded experts” and it’s certainly not something to which they have any aspirations. And in any case, who wants to limit their business to internet users?
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These self proclaimed " experts"and "leaders" really end up hurting themselves.
Because, they can't bring into reality what they are pretending to be. If your a " BIG Dog" you better be able to follow through. When people do this they are branding themselves...... ![]() But not as experts
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Originally Posted by careforyoursuccess
Branding yourself is the best thing to happen in this industry Overrated!!! And it has become one of the WORST things to happen in this industry! All this self branding stuff has produced a whole lot of wanna be Gurus with very little experience or success who end up giving TERRIBLE advice all over the net just like you are doing right now. Self branding when done right can work. It takes TIME and learning and skill. Self branding is NOT duplicable for most and certainly does not give immediate results but anyone can point to great company material, catalogs, webinars, conference calls, sampling of products, make retail sales and fast start bonuses etc... ( GOOD companies will have oodles of great tools and support and training for distributors to use) No one is denying that in home meetings, 3 foot rules, etc, work. They do for very little people Very little people??? Is this an example of how to brand yourself? ![]() Nothing more need be said here. Last edited by DeborahDeGrande; 07-22-2010 at 10:17 AM. Reason: typo |
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Yuliya and Deb make excellent points ...
I suspect there's a grammar issue in the original message re ... "They do for very little people, and the rest are failing" ... As opposed to ... "They do for very FEW people, and the rest are failing." ... That one word completely changes the meaning from what was written. It could just be a poor choice of word ... rather than an intentional thought about "little people" ... Perhaps the original poster will clarify ... P.S. If that's the case, I would think grammar and how you present yourself online is an important part of what you describe as "branding yourself" ... ![]() P.P.S. The things you call "errors" have created millions for many ... P.P.S. "Peaking and Passing to Upline" ... Are you referring to piquing interest and doing a 3-way call? If so, 3-way calls, in my opinion, are one of the most valuable tools in the industry and strong, long-term teams have used them and continue to use them to create long-term, successful businesses.
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It could have very well been a poor use of words and nothing more. Like that ever happens on forums eh? lol
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![]() Thank you, Wendy! This is one of those times that my being a foreigner, albeit one with nearly fluent English, may have made me misunderstand.
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Everybody made some good points, I'd like to contribute if I may...
There are many paths to reaching success, one has to evaluate their skills and what they would like to pursue and learn to help them become successful in their business. If we think about what our profession is, we are business entrepreneurs that should continue to grow our knowledge on how to market and become a better leader and understanding to peoples needs. To say you can't be #1 in your business opportunity is like saying brick and mortar business can't be #1 at selling their product. It really depends how the business entrepreneur operates and conducts his or her marketing based on his or her experience level. The best thing one can do to boost profits is to grow their leadership,marketing knowledge and working to serve others and helping to formulate a game for others success. Basically making life easy for everybody and only the diligent leaders who focus on growing usually have a lot to offer and can short cut people to the success they want. Some leaders use the sheer power of numbers and have a lot of money to outsource to get many things done for them, others compensate for that and create systems that do all the hard work using videos,audios, websites etc and massively getting them everywhere which help warm people up to any product or service. As a matter of fact I love building systems and big ones at that the bigger the better they are and the faster one will become successful. I love anything that takes the leader out of the equation using systems and trying to automate as much as the process as possible this way the leader can out perform a hundred people who do barely next to nothing in their marketing. Just some thoughts I wanted to share Have a great day! Ronnie Last edited by Rjbsuccess; 07-23-2010 at 08:06 AM. |
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