The #1 Way To Make Money Online Is Not In The Business Opportunity....

[careforyoursuccess]

I believe that wannabe gurus are the ones that are not making anything in this industry. Branding one's self has never did any damage. Branding one's self is alot better than chasing your uncle sam about a business opportunity. The fact is, he doesn't care!

People hate salesman, and attraction marketing does not put that into perspective. I have found that most people that speak down on attraction marketing are:

1) Those who have NEVER EVER done it

2) Those who tried it but did NOT do it correctly

In chasing your warm markets, you're the enemy, and the image of "its about me" is written all over you. In attraction marketing, its about "what about YOU", and "what do YOU want." This is the push here.

Another thing that separates attraction marketing from the rest is:

Would you rather talk to 10 people a day

or

Would you rather talk to 50 people a day?

Each one of you would pick the latter. You all know that this industry is numbers, and you must find those gems in the midst of the tire kickers. To have an attraction marketing system placed on autopilot, presenting to 10-50 leads per day is pure bliss, versus talking to 10 strangers a day, pitching your business opportunity, instead providing VALUE FIRST.

Provide the value to your customers, and THEN they will see YOU as valuable and their guard will be dropped. People hate being sold to, and their guard is up all the time when being approached by salesman, and MLM'ers are the biggest losers! People hate salesman, and attraction marketing kills that person, and uplifts the man of value.

So, instead of talking down on AM, go ahead and put it into practice along with offline methods, and increase your business. Would it hurt you?

[careforyoursuccess]

The #1 companies in the world in your favorite industry are not pitching their business BEFORE they provide value to their customers. The ones that ranting off about how their company is the best, and how people need to buy their products << they are the companies that do not last beyond a year. The best companies in the world provide VALUE FIRST, and people will NATURALLY gravitate to the products.

It is the same with attraction marketing. Real business chases NO ONE. Business COMES TO YOU. << THATS real business, and that is what we attraction teachers are teaching MLM'ers who're failing and tired of chasing uncle bob and aunt susie about a business opportunity that they simply DO NOT care about.

[Yuliya Mironova]

Originally Posted by careforyoursuccess

Business COMES TO YOU. << THATS real business, and that is what we attraction teachers are teaching MLM'ers who're failing and tired of chasing uncle bob and aunt susie about a business opportunity that they simply DO NOT care about.

On this point, we're in total agreement.

What makes me despair is that people reading threads like this are given the impression that "branding yourself"/"attraction marketing" and "warm-market prospecting" are the two alternatives for building a network marketing business. Apologies for being outspoken, but that impression is just nonsense.

[TonyRush]

Originally Posted by careforyoursuccess

There are several MAJOR errors for complete failure in MLM:

1) 3 foot rules
2) Peaking and passing to upline
3) In home meetings
4) Flyers
5) Chasing family and friends

Oh, my. If you believe these are "causes of complete failure in MLM", I'm afraid there's quite a lot about this industry you haven't observed.

Mona-Vie has enrolled more than 3,000,000 distributors in the last 4 years. Their primary way of
presenting the business? In-home meetings to people they knew.

Numis Network has had over 11,000 people join their business since last August. Their primary
way of presenting the business? In-home meetings to people they knew.

A couple of years ago, one company offered an contest in which winners would receive a 3-day, 2-night trip to Paris. If I remember right, the contest was fairly difficult: one had to reach 25,000 per monht in product volume....and enroll 6 people other people who did the same.

Guess how many people went to Paris for free? Over 8,000. There were 800 winners from Hungary alone.

Their primary way of prospecting? Making a list of 200 people they know.

Mary Kay has so many distributors that there's no place in Dallas, TX to host a convention that will hold them all. Their solution? They hold THREE conventions over the course of three weeks: which one you go to depends on what country you live in.

Their primary means of building their businesses? In home meetings.

CareForYourSuccess, the mistake you're making is the same one I made for years: It's in asserting that there's only ONE right way to build a business. I told people for years that it was stupid to talk to friends and family....and that in-home meetings were an inefficient use of one's time.

And it wasn't true. It was just my narrow-viewed opinion at the time.

Here's another story: one company recently had a "National PBR Night". (A PBR is a "private business reception"; it's an in-home meeting.) Distributors from all over the country agreed to invite 5-10 family members or friends to attend an in-home DVD presentation. As soon as the DVD was over, the distributors dialed into a conference call via speakerphone and the owners of the company closed out the presentation and explained how to get started.

The result? The company grew by HUNDREDS of distributors in one evening. One lady had 11 people in her home and all 11 enrolled. (Cost to enroll in that business was $495).

So, believe me....I understand where you're coming from. But it's the same narrow view of the industry that's being preached and spouted by a bunch of people who really haven't taken the time to find out what's happening in the industry today.

Tony Rush

[TonyRush]

CareForYourSuccess,

In making this second response, I don't want to see as though I'm being antagonistic. I'm not. But, some of this stuff just needs to be addressed.

What you call "attraction marketing" is nothing new. Many of us have been doing it for years. The only reason it looks new to some people is because a.) they're newbies to the industry, b.) they've never heard the term before and think it's something new or c.) they haven't been around long enough to notice that most of the people preaching "attraction marketing" are actually not making any money.

Seriously.

Because, when I look at the landscape of the industry, I see a lot of people presenting themselves as experts; shooting videos; writing articles; giving themselves brand-names (Yesterday, I saw a guy on Facebook who calls himself "John ______, the Greatest Networker Alive". Another lady is calling herself "The MLM Cheerleader" with some picture from her glory days as a highschool cheerleader on her website.)

The problem with most of these people (most, not all).....is that these people are spending so much time trying to convince everyone that they're a coach, guru, expert, trainer or leader that they don't realize they're missing something.

What are they missing? RESULTS! A track record! A successful experience! The experience of actually earning a large income!

There's a difference between people who pose as leaders and experts....and those who have actually earned a large income in network marketing and are showing others how to do it.

SHOULD one "brand" oneself? Maybe.
SHOULD one be willing to teach what they know to others? Absolutely.
SHOULD a person be writing articles, recording videos, etc.? I guess...if you like that kind of thing.

But, what one should NEVER do is to sit around and pretend to be something they're not.....and to try to teach something that they've never successfully done themselves.

Amateur advice has always been easy to get. Today, though, it's just flashier and more convincing. But, at the end of the day, these are the same personality types that used to park their beat-up Datsun around the corner from the hotel meeting, walk in with a fake Rolex and the only suit they own.....and pretend to be ultra-successful in an effort to get other people to join.

Again, I know not everyone is doing this. But, when I look at the people who are screaming "attraction marketing", I can't seem to find many of them that are actually making any money.

So...forgive some of us if we don't jump on the AM bandwagon. Some of us dig a little deeper than appearances before we buy into the latest fad.

I hope that assists,

Tony

[Yuliya Mironova]

Originally Posted by TonyRush

when I look at the people who are screaming "attraction marketing", I can't seem to find many of them that are actually making any money.

My observation also, Tony - but as ever you've explained it all much more sensibly and comprehensibly than I can manage. You really should post more often. Thank you.

[BusyBee]

Originally Posted by Yuliya Mironova

You really should post more often. Thank you.

Ditto!!


P.S. Really enjoy reading your blog, Tony! Have been learning a lot from you, thank you!

[jennster]

I second that! Tony your Blog is AWESOME! I just watched your video about "Why you are Mad" and I love it so much! Getting back to the basics of what building your business is really about- Presentations and Asking "Are you ready to get started?". Our Team Leader always says to us "Do 3-5 Presentations per day and that means from Hello to Are you ready to get started. Beautiful Advice.

I wish more of the guru's out there would focus on the actions that will actually help us all build our business instead of us paying to build theirs.

Thank you so much!

[Mike McClurg]

Originally Posted by jennster

I second that! Tony your Blog is AWESOME! I just watched your video about "Why you are Mad" and I love it so much! Getting back to the basics of what building your business is really about- Presentations and Asking "Are you ready to get started?". Our Team Leader always says to us "Do 3-5 Presentations per day and that means from Hello to Are you ready to get started. Beautiful Advice.

I wish more of the guru's out there would focus on the actions that will actually help us all build our business instead of us paying to build theirs.

Thank you so much!

Originally Posted by TonyRush

CareForYourSuccess,

In making this second response, I don't want to see as though I'm being antagonistic. I'm not. But, some of this stuff just needs to be addressed.

What you call "attraction marketing" is nothing new. Many of us have been doing it for years. The only reason it looks new to some people is because a.) they're newbies to the industry, b.) they've never heard the term before and think it's something new or c.) they haven't been around long enough to notice that most of the people preaching "attraction marketing" are actually not making any money.

Seriously.

Because, when I look at the landscape of the industry, I see a lot of people presenting themselves as experts; shooting videos; writing articles; giving themselves brand-names (Yesterday, I saw a guy on Facebook who calls himself "John ______, the Greatest Networker Alive". Another lady is calling herself "The MLM Cheerleader" with some picture from her glory days as a highschool cheerleader on her website.)

The problem with most of these people (most, not all).....is that these people are spending so much time trying to convince everyone that they're a coach, guru, expert, trainer or leader that they don't realize they're missing something.

What are they missing? RESULTS! A track record! A successful experience! The experience of actually earning a large income!

There's a difference between people who pose as leaders and experts....and those who have actually earned a large income in network marketing and are showing others how to do it.

SHOULD one "brand" oneself? Maybe.
SHOULD one be willing to teach what they know to others? Absolutely.
SHOULD a person be writing articles, recording videos, etc.? I guess...if you like that kind of thing.

But, what one should NEVER do is to sit around and pretend to be something they're not.....and to try to teach something that they've never successfully done themselves.

Amateur advice has always been easy to get. Today, though, it's just flashier and more convincing. But, at the end of the day, these are the same personality types that used to park their beat-up Datsun around the corner from the hotel meeting, walk in with a fake Rolex and the only suit they own.....and pretend to be ultra-successful in an effort to get other people to join.

Again, I know not everyone is doing this. But, when I look at the people who are screaming "attraction marketing", I can't seem to find many of them that are actually making any money.

So...forgive some of us if we don't jump on the AM bandwagon. Some of us dig a little deeper than appearances before we buy into the latest fad.

I hope that assists,

Tony

Thank You Tony,
There's no telling how many have been hurt by those that are posing as those in the know.
I love the video as well

[PatrickCHedges]

Great posts by Tony and Yulia! I always enjoy reading the insights that you both share.

I used to be really into 'attraction marketing', but am slowly getting away from it. Dont get me wrong, I've seen people use it affectively, but I think it is being perscribed as a one-size-fits-all solution that anyone can do.

Maybe I'm wrong, but before the attraction marketing boom, it seems like people would build their businesses, become successful, then begin attracting people to them. Pay attention to Yulia and Tony on this. People (like me) like their posts, because they've been there, and they know what theyre talking about. But lately, people seem to want to put the cart before the horse, and attract a bunch of people, then hope that it leads to sucess.

Also, you have to play some 'follow the money' when it comes to attraction marketing. This is kind of telling people the emporer has no clothes, but seriously, look at where alot of the gurus are making their income. If someone is using 'attraction marketing' and selling any kind of information product, I've gotten in the habbit of disregarding their income claims. If someone says theyre making $25,000/month, but the majority of their money comes from information product sales, then they are in the information product business, not network marketing.

I was at a recent conference that was supposed to be about network marketing, but all of the speakers on the stage were making serious money selling information products. I actually heard things like "[Big Name Here] doesnt even consider themselves a network marketer, he just thinks it's a good market to sell products to..."
I dont doubt that alot of them had massive downlines in their primary companies, but it would be interesting to know how much of their income actually comes from their primary MLM business.

It's getting to the point, IMO, where it feels like people are saying:

"I want to be a good basketbal player. Player X is a good baseball player. We're both athletes, so I'll ask him for freethrow tips."

only now it's:

"I want to build a network marketing business. Person X is making alot of money selling information products. We're both involved in business, so I'll buy their product on learning Network Marketing"