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Originally Posted by msidgy1
What is "Tossing" ? Thanks
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Tossing is well, essentially, its tossing a book on driveways to search for new customers and potential recruits.
Instructions on how to toss.
1. Take your brochure and put your name, phone # , email address and website address on the back cover (I have a stamp to do this - you can get stamps online or at Staples or even cheaper at rubberstampchamp.com ) "Submit by" date goes on back cover if giving to customers.... but if Im tossing the book to a stranger, I leave it off. Why? Easy.... we can backorder from our books for two campaigns and people tend to keep the book longer if it doesnt look like its expired! With me so far?
2. Stuff the book. This varies with the campaign for me. Sometimes I stuff an outlet inside or a Mark Magalog. Sometimes I add a sample of the latest fragrance attached to my business card, or the latest skin care sample. Lately, Ive stopped stuffing - if they call with order, their first order will get a sample.
3. Get some Whats New Plastic bags - put your book in horizontally and tuck the extra plastic into the center of the book (the book should now look laminated. Put them in a box on your passenger seat, roll down passenger window and on a day that is NOT garbage day, drive slowly and toss the books onto driveways.
I can do 500 driveways in 2 hours.
Bonnie