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View Full Version : Marketing Lessons from "Muscle Heads!"
UNcommonScents
10-10-2006, 06:47 AM
Seven Marketing Lessons I Learned From the Muscleheads at Gold's Gym
--by Alexandria K. Brown, "The E-zine Queen"
Can I share a secret with you?
I love working out. In fact, several years ago I considered a career in
fitness. I modeled for Reebok and Ironman magazine, made it to the final
round for hosting a fitness TV show, and I moonlit as an aerobics
instructor and personal trainer for several years while I figured out how to
get out of my day job in publishing.
Now that I make a great living online, I still make time for my health. And
I'm lucky to live close to the most famous gym in the world: Gold's Gym at
Venice Beach, California. On a daily basis, I'm surrounded by
bodybuilding legends like Lou Ferrigno and various men named
"Gunther," athletes like Kobe Bryant and Lisa Leslie, and celebs like The
Rock. The place is an absolute circus, and I enjoy the entertainment
factor.
When I first joined Gold's two years ago, I didn't pay much attention to
the "muscleheads" - the professional bodybuilders. But I've come to
realize they can teach us a lot about marketing and business success.
Here are 7 lessons we can all learn from.
1. Hang around people whom you want to be like.
Bodybuilders and aspiring bodybuilders from all over the area come to
the Venice Gold's because it's the home of bodybuilding. I know a few
bodybuilders who drive almost an hour just to work out there. Sure, they
could exercise at their neighborhood Bally's, but instead they make the
trip to their Mecca every day through the arduous Los Angeles traffic.
Why? They know that when you hang around people who are doing what
you want to do, you automatically have a much greater chance of success.
The furious energy at Gold's is undeniable as soon as you walk in the
door. You're surrounded by world-class competitors, gold medalists, and
celebrities. It's not only motivating and inspiring, but there's a wealth of
knowledge surrounding you as well.
Who are YOU hanging around? (Think about it.)
2. Consistency is the key for long-term success.
Bodybuilders know that a body is built over a long term. And even if they
take some time off, they'll bounce back quickly because of all the training
they've done over the years. It's called "muscle memory" - your body
remembers your shape and snaps back into place.
In the same way, our clients and customers have "marketing memory."
That is, as long as we're in front of them on a regular basis, they'll
remember who we are - even if we take a break. (And there's no better
way to stay in front of them than publishing an e-zine!)
3. Ups and downs are a part of the process.
Bodybuilders know that success comes in cycles. It's physically damaging
for them to try to be on "full force" more than a few times every year.
They know their limits, and they push them, but th
Marketing has cycles as well. You can hit it hard for a while, then ease
back for a bit. Don't worry when there's a "down." Just make sure to
immediately follow it with an "up". Get back on your marketing schedule
or mix it up and do something different.
4. Hard work is part of the game.
Bodybuilders don't wake up and say, "I don't feel like working out today."
They just do it. It becomes part of their schedule, part of their life. And
that ensures their success.
How many of us secretly wish our success would be handed to us on a
silver platter? I'm all about attracting success on whatever level we can,
but hey, let's realize there is work involved. The solution is to make the
hard work FUN by doing what you love to do and delegating what you
don't.
5. Model others who are already doing what you want to do.
Bodybuilders don't try to invent their own training programs from scratch.
They look at what the top competitors are doing, and they do the same
thing. From weightlifting to cardio to diet, they've got it down to a precise
formula.
Don't reinvent the wheel when there are others who are already racing
along. Find other business owners who are doing what you want to do,
and model them. Important: Don't model ones who are doing it half-
assed. Model the best, the ones who are experiencing the immense
success that you dream of!
6. Find a mentor or coach for faster results.
I don't know of any champion who got to where he/she did alone. Every
bodybuilding competitor hires a trainer or a coach who has been there
before and can walk them through every step of the way. Does this cost
them a lot of money? You bet. But they don't look at what it costs. They
look at what it's WORTH. They're fast forwarding their success, and that is
priceless.
I know many entrepreneurs who have wasted thousands or even tens of
thousands of dollars on websites, programs, and training that got them
nowhere or pointed them in the wrong direction. Don't make that mistake
- I've been there. Stop struggling and invest in someone to show you the
way - the right way - the first time.
7. Show off what you've got!
You can be sure the bodybuilding gurus at Gold's aren't meek about their
successes. They show off their hard work with outfits that emphasize
their assets. (Oh, the stories I could tell you about some of the costumes
there! Lace catsuit, anyone?)
Even if you don't have it all (yet), show off what you DO have. Strut your
best stuff and toot your own horn. You're doing the world a disservice if
you don't let us all know what you and your business can offer.
EMBRACE Success!
--Kitt Draheim
608-712-3461
Mia Bella Goddess (http://www.miabellagoddess.com)
Get Healthy and Lean (http://www.gethealthyandlean.com)
--by Alexandria K. Brown, "The E-zine Queen"
Can I share a secret with you?
I love working out. In fact, several years ago I considered a career in
fitness. I modeled for Reebok and Ironman magazine, made it to the final
round for hosting a fitness TV show, and I moonlit as an aerobics
instructor and personal trainer for several years while I figured out how to
get out of my day job in publishing.
Now that I make a great living online, I still make time for my health. And
I'm lucky to live close to the most famous gym in the world: Gold's Gym at
Venice Beach, California. On a daily basis, I'm surrounded by
bodybuilding legends like Lou Ferrigno and various men named
"Gunther," athletes like Kobe Bryant and Lisa Leslie, and celebs like The
Rock. The place is an absolute circus, and I enjoy the entertainment
factor.
When I first joined Gold's two years ago, I didn't pay much attention to
the "muscleheads" - the professional bodybuilders. But I've come to
realize they can teach us a lot about marketing and business success.
Here are 7 lessons we can all learn from.
1. Hang around people whom you want to be like.
Bodybuilders and aspiring bodybuilders from all over the area come to
the Venice Gold's because it's the home of bodybuilding. I know a few
bodybuilders who drive almost an hour just to work out there. Sure, they
could exercise at their neighborhood Bally's, but instead they make the
trip to their Mecca every day through the arduous Los Angeles traffic.
Why? They know that when you hang around people who are doing what
you want to do, you automatically have a much greater chance of success.
The furious energy at Gold's is undeniable as soon as you walk in the
door. You're surrounded by world-class competitors, gold medalists, and
celebrities. It's not only motivating and inspiring, but there's a wealth of
knowledge surrounding you as well.
Who are YOU hanging around? (Think about it.)
2. Consistency is the key for long-term success.
Bodybuilders know that a body is built over a long term. And even if they
take some time off, they'll bounce back quickly because of all the training
they've done over the years. It's called "muscle memory" - your body
remembers your shape and snaps back into place.
In the same way, our clients and customers have "marketing memory."
That is, as long as we're in front of them on a regular basis, they'll
remember who we are - even if we take a break. (And there's no better
way to stay in front of them than publishing an e-zine!)
3. Ups and downs are a part of the process.
Bodybuilders know that success comes in cycles. It's physically damaging
for them to try to be on "full force" more than a few times every year.
They know their limits, and they push them, but th
Marketing has cycles as well. You can hit it hard for a while, then ease
back for a bit. Don't worry when there's a "down." Just make sure to
immediately follow it with an "up". Get back on your marketing schedule
or mix it up and do something different.
4. Hard work is part of the game.
Bodybuilders don't wake up and say, "I don't feel like working out today."
They just do it. It becomes part of their schedule, part of their life. And
that ensures their success.
How many of us secretly wish our success would be handed to us on a
silver platter? I'm all about attracting success on whatever level we can,
but hey, let's realize there is work involved. The solution is to make the
hard work FUN by doing what you love to do and delegating what you
don't.
5. Model others who are already doing what you want to do.
Bodybuilders don't try to invent their own training programs from scratch.
They look at what the top competitors are doing, and they do the same
thing. From weightlifting to cardio to diet, they've got it down to a precise
formula.
Don't reinvent the wheel when there are others who are already racing
along. Find other business owners who are doing what you want to do,
and model them. Important: Don't model ones who are doing it half-
assed. Model the best, the ones who are experiencing the immense
success that you dream of!
6. Find a mentor or coach for faster results.
I don't know of any champion who got to where he/she did alone. Every
bodybuilding competitor hires a trainer or a coach who has been there
before and can walk them through every step of the way. Does this cost
them a lot of money? You bet. But they don't look at what it costs. They
look at what it's WORTH. They're fast forwarding their success, and that is
priceless.
I know many entrepreneurs who have wasted thousands or even tens of
thousands of dollars on websites, programs, and training that got them
nowhere or pointed them in the wrong direction. Don't make that mistake
- I've been there. Stop struggling and invest in someone to show you the
way - the right way - the first time.
7. Show off what you've got!
You can be sure the bodybuilding gurus at Gold's aren't meek about their
successes. They show off their hard work with outfits that emphasize
their assets. (Oh, the stories I could tell you about some of the costumes
there! Lace catsuit, anyone?)
Even if you don't have it all (yet), show off what you DO have. Strut your
best stuff and toot your own horn. You're doing the world a disservice if
you don't let us all know what you and your business can offer.
EMBRACE Success!
--Kitt Draheim
608-712-3461
Mia Bella Goddess (http://www.miabellagoddess.com)
Get Healthy and Lean (http://www.gethealthyandlean.com)
10-10-2006, 07:33 AM
Kitt,
That is so true!!! smileys/smiley1.gif Thanks so much for sharing! I hope you all don't mind me hanging out in your forum until I make up my mind!! Have a great day!
Jewel
That is so true!!! smileys/smiley1.gif Thanks so much for sharing! I hope you all don't mind me hanging out in your forum until I make up my mind!! Have a great day!
Jewel
UNcommonScents
10-10-2006, 07:40 AM
Jewel,
We LOVE to have you here! Be sure to ask us any questions that you have-
we're a friendly, fun, and knowledgeable bunch!
Where are you in your decision making process, and what do you like best
about what you've learned about Mia Bella so far?
--Kitt
We LOVE to have you here! Be sure to ask us any questions that you have-
we're a friendly, fun, and knowledgeable bunch!
Where are you in your decision making process, and what do you like best
about what you've learned about Mia Bella so far?
--Kitt
jenn1120
10-10-2006, 07:40 AM
Of course not....I believe this is the best way to make your decision. Trust me, you hang around here long enough and you will catch all of our excitement...The Bella Bug is sure to bite!!!! Feel free to ask any more questions you may have. You have to be completely comfortable before you make any decision!!!
jenn1120
10-10-2006, 07:42 AM
Kitt... we must have posted at the same time...lol
Great post by the way, thanks for sharing...Your posts are always so inspirational
Great post by the way, thanks for sharing...Your posts are always so inspirational
soycandles4tam
10-10-2006, 07:44 AM
Jewel,
Come and stay as long as you want. You will learn so much here. Everyone is here to help with whatever you need. If you have any questions feel free to ask any of us. We love questions! lol....smileys/smiley36.gif
Good luck with your decision and I hope you decide to take the plunge and join us. Whoever you go with, you are in good hands with Mia Bella Distributors!!!!!!!!!!!!!!!!!!!!!!!smileys/smiley32.gif
Have a great day!
Tammy
Come and stay as long as you want. You will learn so much here. Everyone is here to help with whatever you need. If you have any questions feel free to ask any of us. We love questions! lol....smileys/smiley36.gif
Good luck with your decision and I hope you decide to take the plunge and join us. Whoever you go with, you are in good hands with Mia Bella Distributors!!!!!!!!!!!!!!!!!!!!!!!smileys/smiley32.gif
Have a great day!
Tammy
Lori Moreno
10-10-2006, 12:02 PM
Kitt!smileys/smiley17.gif
Awesome! Thank you!
Lorismileys/smiley32.gif
Awesome! Thank you!
Lorismileys/smiley32.gif
