WAHM Forums

These are the rewards I offer to my hostesses:
free neck wrap and spa express kit (given on the night of the party)
50% off skinlogics (gold and platinum too) for keeping original date
50% off microdermabrasion set and Cell Block C pm for having 6 friends at the party.

Also $250 in sales and 2 bookings = $100 shopping spree for $49
$350 in sales and 3 bookings = $100 for $39
$450 in sales and 4 bookings = $100 for $29



Here are a few specific questions that I have about this offer :)


1) How long have you been using it?
2) How many hostesses have participated in this offer?
3) What have been the average total sales of these ESCAPES?
4) What has been the cost out of your pocket for this offer?
5) Are you saying that you give the neck wrap and the Xpress kit just for holding - and it's not tied to sales or attendance? That's a $14+tax cost right there for you for them just holding the spa? (trying to make sure I understand what all is involved)

This promo looks rather inviting and impressive. I'm seeking more information about what "results" you are getting and how long you've been using it. This would help me weigh the cost vs benefits/results when considering some of it for my own business.


Looking forward to your results & information :)
Dora

Dora,

I have always given away the neck wrap for free and offered 50%off of
the skinlogics line for booking. The spa express kit and the
sales/bookings breakdown is something new I am trying. My executive
director and many others on conference calls have suggested
packages such as this one. One exec. director said she even offers the
skinlogics line to everyone at her parties for $59 and the hostess for
$29. She says that is the product she pushes the most because it has
made her reorder business sky-rocket.



These rewards have attracted more attention from potential hostesses. I
have secured three bookings in the last two weeks this way. I also
heard from other consultants that former hostesses were really turned
off that the only free thing they got for hosting a party was the neck
wrap. When other guests see the hostess virtually showered upon with
gifts all through the party, then they get more excited about hosting
their own get together. My parties have averaged $300 in sales,so I
feel the added expense of the neck wrap and spa kit (or mini) is
justified. Offering items at 50% off is awesome because while I am not
earning any profit, I am not losing any money, but creating a
greater bond with the hostess.

I've been rolling the numbers and offers around in my head all afternoon and thinking about using something similar.


I let a guest who books her own ESCAPE purchase skincare at 50%.


I give the neckwrap just for holding.....but if she is a hostess with repeat guest, then she has to have 5 present or $200 in sales. This will prevent me from giving away the experience to people who just wnt a repeat without buying anything.


I'm always looking for ways to tweak...but I like to know what the results have been because the results are what makes it worthwhile.


Dora

I know a lot of people that use this or something close to it. I'm talking about the big dogs of BC. They swear by it!

Just in the few weeks that I have tried it, I have noticed a huge
difference in client interest. One lady at the radio sponsored event I
was at, loves BC but didn't want to have a party. Now she is seriously
thinking about it because of all the stuff she can earn.

Like I said in another post somewhere, it really is the hostess that
gets the people there for you because she is the one that has already
established the relationship with her friends. The more you can get
your hostess to realize it is a win win situation for both of you, then
she is more inclined to help you and your business grow.



I agree I wouldn't offer this to repeat hostesses. I would do something
different, but something that still shows that I appreciate her taking
the time to help my business grow and introduce me to more potential
clients. I would give the neck wrap and a cheap thank you gift or
product that I was trying to get rid of. I would still offer 50% off
the skincare because I am not losing any money by doing that.
SkinLogics is what brings them back. Another director told me once,
reel them in with the fun/impressive stuff like SOH or one of the spa
lotions, but keep them coming back with the skincare!





Angie

I'm a new consultant here, and have my first spa coming up soon. I'm trying to find something that works for me.


My Senior Executive Director also offers the skinlogics line for $59, and 1/2 off to hostess (If memory serves me right, her hostesses get 1/2 off all productsfor holding spa on original date with 8 people present). Here's my question with this......


When people reorder the skincare are they expecting and/or getting the sale price?? If they don't, do they quit buying?


Maybe it's justified b/c they order other things as well at full price.


Also, Mizdayspa... When you say your sales are an average of $300, is that with the hostess sales too? If not, you're profit starts @$150, but after gifts, discounts, etc. What is it really?


I've been thinking about this for a couple days now. I get 1/2 off for the next 60 days or until I make VIP. But after discounts, expenses, inventory it seems to me the margin is more like 25-30%


What have you ladies found??

Smart thinking stiletto :)


One thing to consider when reordering skin care is that they rarely order the whole set at one time after the initial investment.


the scrub is the first to go, then the cleanser/tonic.


If they balk about full price, invite them to host an ESCAPE again with some friends (who themselves probably are in need of some reordered products) or at the least share some referrals.


They could always join your TEAM and get a 25-60% discount off regular retail.


Dora

Don't give away the store. If you offer all these discounts then people are always going to expect a discount that is what I have been told.They don't offer discounts at the estee',clinique counters at the mall they offer gift with purchases.smileys/smiley1.gif


Break down your class each time. If sales were $300 that night then profit of 50 % if you ordered at that level then start subtracting from your profit of $150--did you place an order then subtract the shipping,then subtract the supplies used --brochures,sponges ,any gifts given away etc,then gas or none if it was at your house ,any food you purchased,subtacting hostess gifts.It is always a good idea to keep track of expenses right away.


Just think though that having one class you are building up your customer base for future reorders,future bookings,future team members,future referrals,future gift giving for them etc.It is fun to figure up in a years time what happened at one class and what one class led you to how many people.


There are expenses or overhead to any business,but they are not as much from working from home. My husband manages a retail store and the bills are huge for that --trash pickup,electric bills ,lease on building,supplies ,payroll etc.

HMMM.... Good points here.


I didn't think about the fact that they wouldn't be purchasing the whole set when they went to reorder. Makes a big difference I'm sure when you're spending $16 as opposed to $66. And, maybe it would be a way to book more escapes.


I'm also tossing the idea around of giving "booking dollars" (read about on another post) If the parties were booked and held, hostess would receive booking dollars. I like this idea a lot. It would bring me repeat business, & in this case I think the benefit would far outweigh the cost. (More ESCAPES!!)


And as far as the discount for the goes (for the guests at the ESCAPE) I am torn. I realize the makeup counters don't do discounts, but when I did buy there, I would have MUCH preferred a discount to the GWP that just sat in my drawer.smileys/smiley5.gif.


Final thought, I always try to look at things and think "if it were me what would I want?" If I were trying something for the first time and willing to buy the whole set, I would like a bit of a discount.


Lorra

Those are good things to be considering.....but remember not everyone buys with the same criteria that we do. That's why its a good idea to gather ideas from all kinds of people.


When you are calling on your 3 day followup - why not ask your new client what motivates her the most? Enter that information in your Nutshell software and give her that.


I try not to venture too far away from what the company offers because it causes a ripple with potential consultants. We want them to see us using what the company has because that's what we want them to invision for themselves when they start their business. If they see us having to create a system that is complicated and requires a good bit of concentration to keep track of - or that takes forever to redeem - it can be a turn off. It's also not the most effective use of our time either.


I'm not pointing fingers......just staying focused on the future :)


I love it that we are exchanging ideas here - good way to come up with some things that may work and weed out those that wont.


Keep on spa

Sometimes your GWP can be a discount.http://www.wahm.com/forum/smileys/smiley2.gifSometimes, though, people can't afford everything they want, so offering them a gift of a mini with purchase means they get to take home more than theyplanned onbuying that day and lets them try something new that they might order before they run out of the thing they bought in the first place.


I agree with lipstick, too, about keeping track of expenses. Also,you can write off gifts up to $25/person on your taxes, so that doesn't come out of your profit because you get that back.