WAHM Forums

<DIV align=justify>I got this off a newsletter I receive, I thought it was good, so I'm sharing it with ya'll!
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<DIV align=justify>Booking parties is sooooo easy, once you learn not only the "how" but the "why"! I've never seen anyone who, once they learned the "Psychology of Booking" couldn't keep their calendar full.

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<DIV align=justify>Is there a "Psychology of Booking"? You bet! Some understand it right away but some consultants never learn it! I've seen consultants quit after a few years because they were tired of their constant battle to get bookings. They obviously never got it!

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<DIV align=justify>I've observed consultants begin their direct selling business by "asking" people to have parties to help them get started and never explain to the person "what's in it for them"! I've listened to consultants say they feel as if they are "begging" people when they ask someone to book a party. Wow, I never would have lasted for over 22 years if I had to spend the whole time "begging". What is the secret that helps consultants transfer from "mediocre" to "great" at booking parties? Here it is!

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<DIV align=justify>The secret is "IT'S NOT ABOUT YOU"! What do I mean by that? Well, often consultants make an assumption which results in an incorrect way to ask for bookings. Have you ever assumed that when someone booked a party for you they were "helping you out and doing you a favor"? I know I have! Especially when there was a contest or trip I was really close to earning. I let everyone know and I asked them to "help me out". The problem with this was I was more focused on myself than the person who was booking. That's not what booking parties is all about! This attitude of "doing me a favor" unconsciously begins at the start of your Direct Selling career. Leaders unintentionally plant the seed that you need to call in your favors and ask people to help you get started, which to some extent is true. Often we overlook the obvious fact...hosting a party can actually benefit the Hostess.

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<DIV align=justify>"IT'S ALL ABOUT THEM" and how you can help them earn free and discounted products by inviting you and a few of their friends over for a fun-filled evening. My business exploded when I finally really understood that booking parties was a WIN-WIN situation. Yes, I was a winner because I was going to earn money and the sales would help me win contests and trips but my Hostesses were winners too! It was when I realized that it really was "a super fantastic deal" for the Hostess that my business began to explode.

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<DIV align=justify>I changed my thinking! Instead of thinking to myself, "I hope she'll have a party to help me win this trip" I would think, "Wow, She loves everything, I need to show her how much she can save by hosting a party". When I took "ME" out of the equation and made booking parties "about doing them a favor" it became an easier process. I want you to say these questions out loud and listen to which one sounds the best to you.

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<LI>Option #1 "Susie, my company is in the middle of a contest and I can earn a trip to (wherever). Would you please host a party to help me out?"
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<LI>Option #2 "Susie, I'm so excited that you loved almost everything I showed you. I would really like to help you get as many items as you can for as little cost as possible. The best way to do this is to purchase some of your favorite items tonight and then book a party as soon as possible so you can earn the rest. I have a few bonus night available and you will receive a Free gift. They are Tuesday the 4'th or Thursday, the 6'th. Which one is best for you to earn your free and discounted products by inviting me and a few friends over?"
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<LI>Option #3 "Susie, you saw a lot of things that you like. Would you like to have a party for me?"
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<DIV align=justify>I'm not sure why, but I often hear consultants ask for bookings and they end with the words, "for me". You will notice that option #2 doesn't mention "me" at all. I have completely focused on Susie and the favor I want to do for her! When you get excited about "helping your hostesses" you will book more parties than you ever dreamed possible.

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<DIV align=justify>So, the "psychology of booking parties" means you really truly believe that you are providing a service to your Hostesses and a means for them to earn products at special prices. If you really don't believe this your "true colors" will show through. If you are struggling with this the therapy I recommend is to call someone from another party plan and book a party yourself. Learn first hand the benefits of being a Hostess. Once you become a believer you will really be able to "PARTY ON"!

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Andrea Kroll

This information is similar to a recent teleclass that I listened to and it's great.


I'd love to see stuff like this presented in Celebration workshops.


Do you know the author to credit it to? I hesitate to share things like this with my consultants unless I can credit it to someone - no matter what company they are with. Do you know?


Dora

It came off the Sales Moms Newsletter...

How can I get that?


Dora

Andrea,

This is great advice! I just did a demo booth for a local radio
station. Beforehand, I typed up all of the rewards I would offer to my
hostesses. I had this laying out on the table so potential clients
could see all of the wonderful products they could earn. I believe it
really helped some people get more excited about having a party.

While the parties are fun and people are always glad they
came/had one, there is still some prep time hostesses have to consider
in their busy lifestyles,(such as cleaning house, inviting friends,
etc.) so good rewards are definitely great incentives to get them
excited!



Thanks for sharing this.



Angie

As an addition to the fabulous information that Andrea shared..... I want to encourage the new consultants (and seasoned ones) to NOT sell your neck wraps.


Selling your neck wraps (IMO and in the opinion of most leaders) is a HUGE NO NO!


The only way to get the neck wrap is to share the ESCAPE experience with 6-8 of your friends/co workers/family/guest at an ESCAPE.


It's a PHENOMENAL booking tool and will be one of the best, if not THE best ticket for booking and hostess gifts that you'll have.


Dora

Thanks for the reminder about the neckwraps. I knew of some consultants who were selling them for a huge profit. It caused a lot of problems! BeautiControl changed the policy quickly and did impose a limit on how many you could purchase in one order. That has since been lifted, but it could go back to that if consultants abuse it.


It is a great booking tool and gift for your hostess!

I hate seeing people sell them on Ebay. I love Ebay but I always see them on there!


Christy

I am bumping this thread up. Look for more to come thru out the day!

I love this, I am going to share itSaturday at our Success 2007. My director has asked me to speak to the group about booking and hostess coaching, so this is perfect!


Thanks Viki for going back 8 months to find this!


Christy

I am trying to help everyone out who is in need of ideas orwanting help.


It's too bad that some of our great posts are no longer in the archives! There were some pretty creative consultants on this board when I first started visiting/posting. Too bad a lot of them no longer post.