WAHM Forums

Does anyone have any information on dip mix businesses? A friend of mine is looking into starting up this type of business. I see people have booths at craft shows all the time. They sell the dry mix in small bags, usually 3 for $12. You just mix it with a cup of sour cream or mayo and it's done. I'm sure they get the mixes in bulk. I've seen a few websites, but not sure if we're looking in the right place.

Does anyone have any experience in this type of business?

Thanks!

Hi Karen,
Watkins offers several dip mixes. We have the basic recipe as well as multiple varied recipes online using the dip mixes. Please have your friend feel free to link to the website in my sig line or contact me directly.

Hi Karen,
Like Bianca I too am with Watkins, in addition to WatkinsI market
another wonderful food company.






We have gourmetdry mixes that you just add one or two other ingredients to and presto......dinner, snack, dessert, etc..

These mixes are simply delicious and affordable.
Have your friend take a look at The Food and Gift Shop DOT com
or call me @ 850-316-8314.

It's free to join. http://wahm.com/forum/smileys/smiley32.gif

Cheers
talk soon,

We also have dry dip mixes. Perhaps you have seen our products at the craft show in the bags with the red label.

With Homemade Gourmet, you can even change our dip mixes or other seasonings into other appetizers or meals using our recipe site on our website that has over 1000 recipes.

In addition, many of our seasonings are available in the larger pantry staple bags where customers can save up to 80% off the individual price.

HG is UP in corporate and unit sales in October. We also are offering a GREAT sign-up promotion this month and offering a FREE starter kit in December. Please feel free to PM me or check out my website through the link.

Hi Karen,

I am an independent consultant for Tastefully Simple offering a wide variety of gourmet foods which include Beer Bread, Desserts, Dip Mixes, Soups, Seasonings, gifts and more for every day use or holidays.

Tastefully Simple foods can be enjoyed right out of the package or require only one or two ingredients to prepare. Our Dip Mixes you will need to just add Mayo and or sour cream...

Take a look at our website listed in my profile.

Andrea

Edited by: militarymom

You may alsowant to take a look at Wildtree. We offer a variety of products as well and they are preservative, dye, and MSG free.

Thanks everyone ... I know she has looked into a few of the party plan companies, but she not really looking to be a consultant. She's looking to purchase in bulk and sell under her own company name. I appreciate your helpsmileys/smiley1.gif

Karen,
The Gourmet Cupboard does allow retailers/restaurants to buy their products in bulk and resell to the public.

I'm not sure what you mean by "sell under her own company name."

Are you asking if she can rename the mixes (as if she made them)?

Let me know if I can help.

Marketing dip mixes at public events is very popular with Watkins.

Hi, have your friend contact me directly if she needs advice on starting her own dip mix business. You can sell dips at local craft stores, convenience stores, mom and pop stores, etc...
That's how our business took off only it was with cookie mixes. Our dips are our own recipes also. We have consultants who join our company and sell our products just at craft fairs and they earn 35-50%.

So there are two ways of doing a dip business, join one of our food companies listed here and don't worry about the headache of licenses, ingredients, and labor making the dip mixes. OR If she really wants her own business she can do that too. You just have to be creative in how you market your products and make sure you are in compliance with your state, city or town as far as labeling and such. I can go into detail if you contact me through our website though.

Good luck and let us know if we can help.http://www.wahm.com/forum/smileys/smiley1.gif
Margie

I 2nd Tastefully Simple! Good luck with the search!

Dip Mixes? Huh. Interesting. I don't want to sound like an idiot but what is the demand for dip mixes. I'm just trying to understand. Thanks.

I believe that dip mixes are a great convenience. All the ingredients to make that special dip or side dish (or even main dish) are contained in one nice and easy packet. As mentioned above, all you need to do is add a few (or even one) other ingredients and you're set. It's a great option for people with busy schedules.

For example, our Wildtree Blend of Garlic and Herb is very versatile. You can add it to sour cream for a topping on a baked potato, mix it with butter and spread on Italian bread, add it to vinegar for a salad dressing, or even blend it with one of our grapeseed oils and brush it on steak, pork, or poultry and let marinate.

Are you hungry yet? I am!

Dale,
Just try our sesame garlic dip blend as a sandwich spread, cheeseball, butter spread, dip or balsamic olive oil dipping sauce and you will understand! Like Diane said, they are versatile and easy to prepare and simply delicious!

Oh, no. Don't get me wrong. I dig a good dip. I'm just trying to wrap my brain about the market for dip mixes. That's the amazing thing about marketing. I never would have thought of that as a business. But I also know there are people that are into a lot of interesting things. Things that I never would have imagined.

I remember a few years ago in my Google Adwords marketing. I was promoting an e-book on "How to Build Chicken Coops". Chicken Coops http://www.wahm.com/forum/smileys/smiley29.gif? I did some search date digging and saw it was a strong niche market. Would'nt you know it. I sold all sorts of those e-books to people all over the world. I guess I did'nt need to understand it for it to make me money? The research showed the numbers and the sales supported it.

I'm just trying to get a grasp on how you "market" Dip mixes. I see mention of craft fairs and such. Who can give me a little insight on the marketing side of the dip business. I don't know about dip, I'm more of a hummas kinda guyhttp://www.wahm.com/forum/smileys/smiley36.gif.

Hmmm, interesting. I was just looking a some real rough numbers. I'm kinda a data nerd. Looks like the interest has strong up and down trends. Looks like the peak interest was last month. That makes sense. Those up and down trends are always hard to predict as an overall consumer trend. I also find some interestingproducts people are interested in. What the heck is pumpkin diphttp://www.wahm.com/forum/smileys/smiley36.gif?

Hey, it's what people are looking for. Can't question the customer I guess.

Another interesting thing is that it looks like Wisconsin is the state to be living in if you got a dip business. Wowhttp://www.wahm.com/forum/smileys/smiley3.gif.

I would like to hear from a few of you hardcore dip marketers. I might have some ideas for you but I need a better understanding of what exactly you guys do and how you do it. Thanks.

With Tastefully Simple, we're not considered a "dip mix" company; though we do offer some awesome dips! http://www.wahm.com/forum/smileys/smiley20.gifMost companiesrepresented here are actually "food mix" companies (TS falls into this category). And even though we offer dips, the mixes themselves are multi-purpose. For example, our Garlic Garlic I only make as a dip for when we have a party or I'm doing shows. I use it almost daily in my cooking (in meatloaf, in spaghetti sauce, etc) - more of a seasoning. With TS being the original taste-testing food company, this industry has seen such a growth - not just in TS, but in newer companies being added every year!

The only company that comes to mind that is almost soley "dips" is The Dippy Chick - and I think this is this woman's own business; not a party plan type.

Ahhhh Pumpkin dip - Ours you can make with whipped cream or cream cheese and dip cookies or graham crackers in. You can also make as a pumpkin pie. Very very yummy.

As far as the market. Anyone who eats. Season - party time - Spring, Summer, Fall, Winter... Back to school party, Thanksgiving, Christmas, NEW YEARS PARTY, SUPERBOWL PARTY, Valentines, Easter, Memorial day, Fourth of July, Labor Day... Everday for different dishes.

Our market it typically women who wish to work from home and make a little extra cash by selling. They can sell at craft fairs, home parties, fundraisers, etc...

That's why the dip market is sooo big. We're not just a bunch of dips, but pretty smart women who sell dips and recognize the opportunity for fun, taste and extra income.

Very interesting. I love niche market products and niche markets. So much more interesting that skincare/nutrition. Makes marketing and reaching out to retail customers so much more fun and interesting as well.

I think I might have a few marketing ideas to reach out to a broader retail market base. Like I said. Wisconsin is a very strong state as far as the "regional interest" in dips goes. In fact, data showes that its more of a central US hot topic than on the coasts. But what does someone do if Wisconsin is a very strong state but they live in Nevada?

That's easy. It really is.

The thing with niche markets is that the consumer isn't always where you would expect to find them. That holds true for "prospecting" as well. Prospectinghttp://www.wahm.com/forum/smileys/smiley11.gif, yuck. I don't like that word.

When done correctly, happy retail customers become the best and most interested candidates for being a team member. In fact, if they like the product and the service provided is a quality service, the customer will approach you about the business. It has to be on their terms. Only they know when there is a need in their life for extra income, then to offer your company as a solution to that need.

The hard thing is that most distributors just don't have a constant flow of new retail customers to work with. Here again, when done correctly, generating a constant flow can be very do-able. I have a few good ideas I can share but based on past experience, I know I'm not allowed to say since it is viewed as "advertising" on the board and I dont want to get banned. I just want to show people how they can improve their marketing. In true marketing, the shot-gun approach wont get you the results that a focused, well selected niche marketing will. So, if you are in an mlm with lots of products. Find the niche and market the heck out of that, then you have a lot of other things you can offer the customer once the relationship is developed.

Well I could go on an on.

I'm in Wisconsin....gotta love us Cheeseheads. LOL! http://www.wahm.com/forum/smileys/smiley36.gif

Well I'm in MN and I like Cheeseheads but that's because Im not really a football fan so I'm ok with GreenBayhttp://www.wahm.com/forum/smileys/smiley2.gif.

Well, if your in WI. You should really be incorporating some of the marketing methods I show to peoplehttp://www.wahm.com/forum/smileys/smiley10.gif. In fact, anyone that wants to focus their marketing to gain access to active consumers should. This is, if they really want to grow their business and are ok with regular prospecting and working soley with friends, family and co-workers.

Here is a great company, who have associates selling their mixes. They will even produceyour own label design for you. I think they wholesale for around $1.35 per pack. You sell for $4 each or 3 for $10.
They can be found at artisandips.com