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View Full Version : Which Label?


PeggyR
12-06-2005, 03:25 PM
Hi everyone,


I know it's "tis the season to be busy," but I was hoping to get some feedback on labels...


To make a long story short, I selected two candle makers but quickly realized I could loose moo-lah on double S&H from "cross orders."


I personally like the traditional candle maker very much, but I love the modern one!!!


I spent a good penny on the "less is best" labels for the modern line at: http://www.southernercandle.com/moderncandles.html


While, the traditional candles can be made by the same candle maker, with the same label, OR I could offer to buy 1000 labels that the other lady created for me (I want to give her business and am continuing to sell her B&B and adorable wax dipped animal and dolls at my page... but it would be more cost effective to have all candles done at one location!)


If you have a moment, please review the options while keeping in mind the consistency of the candle line, yet the distinguished difference between modern and traditional appearances and the way they will "flow" on my site at: http://www.southernercandle.com/traditional.html (http://www.southernercandle.com/traditional.html)


Or, for a quicker peek, here is a sample of a Modern Candles:


http://www.southernercandle.com/i/modern/dreamweaver.jpg


And, here are the two samples for the Traditional Candles:


http://www.southernercandle.com/i/traditional/traditionalcandles.jpg. http://www.southernercandle.com/i/traditional/traditionallabel.jpg


Thanks in advance for any feedback. I appreciate your time!!!





Best regards,


whitelily
12-06-2005, 05:14 PM
I am a little confused on what your question is - you want to get all the candles from the same place? Or all the labels to be the same? It sounds like there is one place that can get you all the candles and all the lables, no? I would do that.


Personally, I prefer the simple labels with just your name on them, they show off the candle and are less of a focus point.


Hope that helps!


Rebecca

Kelly V
12-06-2005, 05:27 PM
Peggy -


I like thelast one.


Looks simple and does show off the candle better.


Just my opinion. smileys/smiley2.gif


Kelly V.


New York


PeggyR
12-06-2005, 06:04 PM
The question, as per the subject line, is in direct reference to the candle labels.


http://www.southernercandle.com/i/traditional/traditionalcandles.jpgModern Label OR...http://www.southernercandle.com/i/traditional/traditionallabel.jpg


Traditional "type" of label. (A beautiful scene of a Southerner Bell in a gorgeous room.)


My apologies if it was confusing.


I really need to know what other's think before I spend too much unwisely.


Simple (like the label on the modern & decorative candle as shown before because the candle is interesting enough w/o big labels)) or my own signiture label for the same candles except the plain ole solid colored tradional ones?


Thanks again,


Peggy

angienewton
12-06-2005, 08:51 PM
Out of the two, I prefer the traditional. It seems to 'fit' your business name. The other one is a bit too plain to me. Just my opinion though!smileys/smiley2.gif

tamralynn
12-07-2005, 03:42 AM
I'm torn between which ones I like. I do like the traditional type label and think it's important to keep consistency in your candle line and image. If your website has the same graphics as the label, it will create an image in someone's mind. So I say the traditional one.


Yet, as a burner of candles - sometimes I hate when the label covers so much of the candle that I can't enjoy the color of it. I usually turn the candle around on my table or mantel so that I can't see the label and only see the color of the candle.


So as a consumer I like the simplicity of the modern label but as a business women I feel the traditional label is best.

PeggyR
12-07-2005, 05:10 AM
I'm torn too. For one, as mentioned before, I really like the lady that offered to be my traditional candle supplier. She kinda reminds me of an Aunt. smileys/smiley1.gifGranted, I am still selling her B&B and wax dipped animals. I called her to give her my business card for file and orders but she has the gift to gab and there wasn't any room for me to let her know that I have decided that it wasn't cost effective to carry two candle makers with potential cross orders and double shipping charges. During the phone conversation, I tried to ask for a quote for the labels she created for me but I ended up hearing more about her sister, her neice,and the weather in PA! smileys/smiley36.gif


Meanwhile, I have already ordered 1000 of the "simple" labels (from Staples, that wasn't cheap!) and it would be a lot easier to just use the same label on every candle.


BUT, I also have to agree that the larger scanned label does match "Southerner" better.


http://www.southernercandle.citymax.com/i/traditional/SCrosewood.jpg


The only difference is that I would have her put my URL up into the section where the candle scent would normally go (since the other candle maker will put the scent, size, my company name and number, on the bottom of the candle like the others.


Oh, and another thing to take into consideration is offline sales. Which label is better... for my pre-existing local store owner (a smoke shop) I think the traditional label would do better. However, for the salon's and spa's, I think the simple label would do better.


In reference to my website design, that is subject to change in the spring (more colorful,) and I will be re-doing my name on the banner. At first I did all caps lock because I used to be a YANKEE candle fan until I tried hand poured candles! My family and I were constantly comparing our candles to them and how much better they were, so I went with an opposite name. smileys/smiley4.gif


At first, I was "all over" this label:


http://www.southernercandle.citymax.com/i/traditional/cinnamonbun16ozcandle.JPG


Until we decided it was too much like "everyone" elses. Not to mention the expense of having to order multiple labels for different scents!


Geezo, who would have thought selecting a label would be so difficult!? smileys/smiley5.gifI dunno, the more I think about it, I think anything simple sounds good about now. (Whew!)


Peggy

PeggyR
12-07-2005, 05:27 AM
One more sample image for consideration. If I were to be consistant with the same label one all candles, this is what the traditional label would look like on the modern/ decorative candles:


http://www.southernercandle.citymax.com/i/traditional/sampletraditionalNmodern.jpg


That does not work well at all, IMHO.





Peggy

angienewton
12-07-2005, 06:54 AM
Oh you're right Peggy, that last one does not work well. LOL! Decisions, decisions!

Charlee
12-07-2005, 07:26 AM
I like traditional MUCH better.


By the way...what is the difference when the candles are hand-poured? Just curious.

missyroth
12-07-2005, 07:49 AM
This is a tough one Peggy!! lol In general I like the traditional label better, but you're right that it doesn't look good on the open-top candle jars. And yes, stay away from the example of the cinnamon bun candle - looks like EVERYONE else!


Is there any way you could get your label in an oval shape instead of the rectangle? That might look a little better on the modern jar. Maybe???


Missy

PeggyR
12-07-2005, 08:34 AM
I like traditional MUCH better.


By the way...what is the difference when the candles are hand-poured? Just curious.





That's easy... They are poured by hands with watchful eye of a person instead of a machine...


Machines don't think or feel. People do.





Peggy

PeggyR
12-07-2005, 08:47 AM
No, I'm firm on my decision to use the simple label because the color blast jars are very cool, especially when lit! There is no way I would want to cover that candle with a big ole glossy paper label! The consumer would miss out on the "glow like no other."


Boy, I am having such a hard time keeping up with updates! I just received a sample picture of the traditional candle in a frosted jar!


http://www.southernercandle.com/i/traditional/frostedNclear.jpg


Here we go again! smileys/smiley36.gif





PeggyEdited by: PeggyR

Soy Candle Gal
12-07-2005, 03:52 PM
I like the simple label, but I would like another font - something fancy yet readable. this font is too plain. Perhaps underlined fancy too??

Charlee
12-08-2005, 11:39 AM
I like traditional MUCH better.


By the way...what is the difference when the candles are hand-poured? Just curious.





That's easy... They are poured by hands with watchful eye of a person instead of a machine...


Machines don't think or feel. People do.





Peggy








Oh well than I'm sure that makes the candle smell so much better. smileys/smiley24.gif

PeggyR
12-09-2005, 10:17 PM
I like the simple label, but I would like another font - something fancy yet readable. this font is too plain. Perhaps underlined fancy too??


Agreed, I made an executive decision and "simple is better!" However, I selected Georgia Font for that crisp and clean look but staples and office depot do not offer it. (Boo!) So Goudy font, Old world (or something like that was the closest we could get with such short timing, (my former candle manufacturer that I adored is semi-retiring and only doing fund raisers now and gave me zero advance notice.)


I noticed in a post that Kara mentioned to try WAHM's in the business folder. If we can get the same quality for 1k labels for less than 70 bucks or so, I'm sure we'd BOTH be happy to do business with them!


I use a fancy script on my "romantic page" to keep the lingerie line classy. However, I don't feel the need to do that with the candles. Sometimes, IMHO, less is best.


Thanks,





Peggy

PeggyR
12-09-2005, 10:19 PM
I like traditional MUCH better.


By the way...what is the difference when the candles are hand-poured? Just curious.





That's easy... They are poured by hands with watchful eye of a person instead of a machine...


Machines don't think or feel. People do.





Peggy








Oh well than I'm sure that makes the candle smell so much better. smileys/smiley24.gif





You're 100% correct! Congrats! Now you can wipe that confused smirk off your face and have a great day!!! smileys/smiley36.gif


Regards,





Peggy