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View Full Version : Contacting Businesses.
Jools
11-02-2007, 09:05 AM
Following on from my last thread:
How do you go about contacting Salons/Spas?
I have drafted a letter with some basic info about the company, products and opportunity and havesent that out to 20 local salons yesterday. I phoned before hand to get contact names and sent the letter directly to that person;I included my contact details should they want to get back to me.
My next step will be to follow up with a call next week... although I'm not too sure what I'll say. I shall jot something down over the next week. Does anyone have a tried and tested script they'd be willing to share?
I will then offer to drop off samples to anyone who might be interested. Does this sound okay?
Thanks in advance for any advice and thank you so much to everyone who has pm'd me with words of encouragment and advice. I'm really glad that I found this board.
How do you go about contacting Salons/Spas?
I have drafted a letter with some basic info about the company, products and opportunity and havesent that out to 20 local salons yesterday. I phoned before hand to get contact names and sent the letter directly to that person;I included my contact details should they want to get back to me.
My next step will be to follow up with a call next week... although I'm not too sure what I'll say. I shall jot something down over the next week. Does anyone have a tried and tested script they'd be willing to share?
I will then offer to drop off samples to anyone who might be interested. Does this sound okay?
Thanks in advance for any advice and thank you so much to everyone who has pm'd me with words of encouragment and advice. I'm really glad that I found this board.
iluvmykids
11-04-2007, 09:13 AM
Would you mind sharing what you put in your letter? I would like to do the same but Ijust cannot get started on what to say. You could pm me.
Thanks!!!!!!!!!!
Thanks!!!!!!!!!!
Mary_m
11-04-2007, 11:21 AM
Well, I don't have a script because each business is different... trying to take the same exact approach with everyone doesn't work. Instead what I do is learn about the hair stylist/salon owner and the business. What other products do they carry? What area is the business located? Who are the clientele? Who is their competition? What do I have to offer to them? I have found a customized approach is one that willmost likely succeed.
Most salon owners are extremely knowledgable and rather picky as far as what they use on clients and what they sell. It would be a good idea to complete as many @ Univ modules as possible in order to educate yourself and prepare yourself for hardball questions they may throw at you. Trust me, I have been grilled like you wouldn't believe by salon owners and stylists. They want to be prepared for any questions their clients ask them. They also want to get their hands on products. You will want to give them samples or perhaps a full sized R9 set to sample. If they can't get products in their hands, they most likely will not be interested.
While adding a salon to your team is great business, keep in mind it can be extremely time consuming getting them to sign up, not to mention once they're signed on. In general I try to work on one salon at a time. If you spread yourself too thin by trying to work on too many prospects, it can backfire. I definitely learned that myself the hard way.
Don't get discouraged... it may take approaching 10 salons to get one signed on. But if you can get one under your belt, it'll be a little easier getting the next because you can share what has worked with the next salon. And so on.
Good luck!!
Most salon owners are extremely knowledgable and rather picky as far as what they use on clients and what they sell. It would be a good idea to complete as many @ Univ modules as possible in order to educate yourself and prepare yourself for hardball questions they may throw at you. Trust me, I have been grilled like you wouldn't believe by salon owners and stylists. They want to be prepared for any questions their clients ask them. They also want to get their hands on products. You will want to give them samples or perhaps a full sized R9 set to sample. If they can't get products in their hands, they most likely will not be interested.
While adding a salon to your team is great business, keep in mind it can be extremely time consuming getting them to sign up, not to mention once they're signed on. In general I try to work on one salon at a time. If you spread yourself too thin by trying to work on too many prospects, it can backfire. I definitely learned that myself the hard way.
Don't get discouraged... it may take approaching 10 salons to get one signed on. But if you can get one under your belt, it'll be a little easier getting the next because you can share what has worked with the next salon. And so on.
Good luck!!
Jools
11-06-2007, 11:49 AM
Thanks again Mary for more good advice.
I tried to reply to your pm but your inbox is full so it wouldn't send!!
I tried to reply to your pm but your inbox is full so it wouldn't send!!
Mary_m
11-06-2007, 08:02 PM
Jools--I cleaned up my inbox so it should be OK now! http://www.wahm.com/forum/smileys/smiley1.gif